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Power Law company profile

LeSee

Telecom · Dongcheng District, China · Founded 2004

LeSee was the electric vehicle division of the Chinese technology conglomerate LeEco, which was founded in 2004 by Jia Yueting. Jia, a former network administrator and technology entrepreneur, built LeEco into a sprawling empire that included video streaming, smartphones, and televisions before venturing into the automotive sector. The company's foray into electric vehicles was ambitious, aiming to compete directly with established players like Tesla. LeSee's primary business objective was the development and production of high-performance, intelligent electric cars. The company targeted the premium electric vehicle market in both China and the United States. Its most notable product was the LeSee Pro, a concept car unveiled in 2016. This vehicle showcased advanced features such as a top speed of 130 mph, autonomous driving capabilities, and a unique 'light-up' front fascia that could display different colors and patterns. The interior was designed to be a connected entertainment hub, leveraging LeEco's strengths in content and technology. However, LeSee's journey was fraught with financial challenges. Parent company LeEco expanded aggressively into multiple sectors, leading to a severe cash crunch by late 2016. This financial instability directly impacted LeSee, causing construction of its planned $1 billion factory in Nevada to halt and raising doubts about its ability to bring the LeSee Pro to mass production. Despite securing some funding and Jia Yueting stepping down from LeEco to focus on the car business, the project ultimately stalled. Keywords: electric vehicles, autonomous driving, concept car, automotive manufacturing, Chinese technology, connected car, premium EV market, LeEco, Jia Yueting, Faraday Future