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Lendified

Fintech · Toronto, Canada · Founded 2015

The Lendified story begins with a wealth of banking experience, a deep knowledge of the Canadian financial services marketplace MoreLess

Lendified, founded in 2015 by Troy Wright and Kevin Clark, was a Canadian online lender that provided fast and affordable loans to small businesses. The company developed an AI-powered credit platform to automate the loan origination process, which it also offered as a SaaS solution to other financial institutions across North America.

The company's platform allowed small business owners to apply for loans online, receive an instant quote, and get funding within 48 hours. This service was positioned as an alternative to traditional bank loans and more expensive financing options. Lendified gained recognition in various publications, including The Globe and Mail, Financial Post, and Bloomberg.

In a significant development, Merchant Growth Ltd., along with its funding vehicle, Merchant Opportunities Fund Limited Partnership, acquired substantially all of Lendified's assets. Following this acquisition, Lendified's operations have been integrated into Merchant Growth, and visitors to Lendified's website are now redirected to Merchant Growth's site.

Keywords: online lending, small business loans, AI credit platform, SaaS, loan origination, financial technology, alternative financing, Canadian lender, business financing, credit automation

Talent graph

Lendified's talent

Book a demo to see the people
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Lendified's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Edelman Digital
Series A 4 investors entered at this stage
HDL Capital
INFOR Financial Inc.
FirePower Capital
Shoppers Drug Mart
Series B+ 2 investors entered at this stage
Liquid Capital Corporation
ClearFlow Commercial Finance

Global footprint

Where Lendified has talent and traffic

Workforce by country
1 countries with
team presence
🇨🇦 Canada75%
1 country shown

Market sentiment

What the market is saying about Lendified

An AI-synthesized read of the highest-engagement posts about Lendified on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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