Legit Group

About Legit Group

Legit Group is an Indonesian multi-brand cloud kitchen operator founded in 2021 by Bram Hendrata, Sumarno Ngadiman, and Monica Evanti Andriani. The company was established through a strategic partnership with Ismaya Group, Yummy Corp, and GK Hebat to create delivery-first food and beverage brands. Legit Group operates on a business model that leverages cloud kitchens to produce food for its portfolio of brands, which are available exclusively through food delivery apps. This model allows for operational efficiency by utilizing shared kitchen spaces and focusing on the growing food delivery market in Indonesia, which is the largest in Southeast Asia.

The company's founding team brings extensive experience from the food and beverage industry. Bram Hendrata serves as the Chairman and is also the CEO of Ismaya Group, a prominent F&B and lifestyle company in Indonesia. Sumarno Ngadiman, the CEO and co-founder, also founded Eatwell Group. Monica Evanti Andriani is the Chief Marketing Officer. Their collective expertise in branding, R&D, and operations from established companies like Ismaya Group allows Legit Group to develop and scale brands quickly without heavy upfront investment.

Since its inception, Legit Group has demonstrated significant growth, raising $3 million in a seed round in September 2021, led by East Ventures with participation from AC Ventures. This was followed by a Series A funding round of $13.7 million in 2023, led by MDI Ventures, the venture capital arm of Telkom Indonesia, with participation from SMDV, East Ventures, and Winter Capital. The funds are aimed at aggressive expansion of its distribution network, technology enhancement, and the creation of new brands. The company's strategy focuses on creating high-quality, consistent, and affordable meals that are optimized for the delivery process. Its brands include Pastaria, Sei'Tan, Sek Fan, and Ryujin, operating from numerous distribution points primarily in the Jabodetabek (Greater Jakarta) area.