LeGain Group

About LeGain Group

LeGain Group (乐赚金服), established in 2014, operates as a financial technology conglomerate initiated by Haier Financial Holdings. The company originates from the internet-based wealth management platform "Hairongyi" (海融易), which now functions as a core component of the broader group. LeGain Group focuses on providing a spectrum of financial services to both enterprises and individuals, with a strategic emphasis on several key domains. These include supply chain finance, consumer finance, wealth management, and risk management powered by big data analytics.

The firm's business model is centered on leveraging financial technology to innovate within its service areas. For instance, its platform Hairongyi provides a peer-to-peer lending service, connecting investors with borrowers. The company also created Haidian Tong (海店通), a platform specifically for consumer finance, which facilitates installment payment solutions for customers at Haier's retail stores. LeGain Group was started by founder and President Wang Wei (王伟), who guided the company's evolution from the Hairongyi platform to the comprehensive LeGain Financial Technology Group. Wei has emphasized building a team of experienced professionals to drive the company's growth.

A significant milestone in the company's history was securing a 200 million RMB Series A financing round in July 2017 from Qingdao Ronghai Financial Holding Co., Ltd. This capital injection was earmarked for enhancing technological innovation, acquiring relevant financial licenses, brand building, and talent acquisition to further its "Intelligent惠" (Zhìhuì or smart-benefit) financial services.