Learn To Win

About Learn To Win

Recently rebranded as Ethos, Learn to Win was established in 2018 by co-founders Andrew Powell (CEO) and Sasha Seymore (COO), who conceived the idea as undergraduate roommates at the University of North Carolina. The company's genesis is rooted in Seymore's experience as a walk-on for the UNC Men's Basketball team, where he found traditional methods for learning playbooks, like binders and video clips, to be inefficient. Powell, who was the student body president, was concurrently exploring technology-based learning approaches. Their paths converged again at Stanford's Graduate School of Business, where they developed the concept further, participating in the "Hacking 4 Defense" program to prototype solutions for Department of Defense training gaps.

The company provides a software-as-a-service (SaaS) training platform designed for organizations in high-stakes environments. The business model is subscription-based, where clients pay to access the software and transform their existing training materials—such as PowerPoints and PDFs—into interactive, mobile-first microlearning lessons. This platform leverages data analytics and artificial intelligence to personalize training, identify knowledge gaps in real-time, and provide predictive analytics to enhance learning outcomes. The core service is to make training more effective and efficient, moving away from conventional learning management systems. Recently, the company announced its rebrand to Ethos to reflect its expanded vision focused on human readiness.

Learn to Win (now Ethos) serves a diverse client base that includes enterprise customers, government agencies, and professional sports teams. Key clients include the U.S. Air Force, U.S. Navy, Novartis, AbbVie, Chick-fil-A, and sports teams like the Los Angeles Rams and the Carolina Panthers. The platform is designed to be easily used by non-technical staff, such as coaches, to create team-specific operational knowledge. The company has successfully raised $34 million over two funding rounds, including a $4 million seed round in 2021 and a $30 million Series A round in June 2024, led by The Westly Group with participation from Norwest Venture Partners and Pear VC.