COMPANY PROFILE

Leapfrog Online

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Digital direct marketing firm developing programs for fortune 500 marketers that find and monetize the right customers

Evanston, United StatesFounded 1995Marketing

Valuation $100–250M Last recorded · 2008

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Leapfrog Online

Leapfrog Online, operating under the iProspect brand, is a premier digital performance marketing agency. The company specializes in converting consumer intent into actionable outcomes through data-driven media experiences. Serving a diverse range of clients, including leading advertisers across various industries, Leapfrog Online leverages advanced analytics and innovative marketing strategies to deliver measurable results. The company operates in the highly competitive digital marketing sector, focusing on creating human-centric connections that give businesses a tangible advantage. Its business model revolves around offering tailored marketing solutions that drive performance and ROI (Return on Investment) for its clients. Revenue is primarily generated through service fees and performance-based contracts, ensuring alignment with client success. Leapfrog Online's expertise in navigating the complexities of the digital economy positions it as a trusted partner for brands looking to stay ahead in a rapidly evolving market.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 1995
Headquarters: Evanston, United States
Employees: 24
Open positions: None listed
Dealroom signal: 25.0/100
Industry: Marketing
Sector: Marketing, Adtech, SaaS, Advertising, Platform
Client focus: b2b
Links: Website LinkedIn X

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Apr 2017	$0	—	iProspect	—
SERIES A✓Equity / VC	Sep 2008	$30M	$120M	North Bridge Venture Partners	—

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Growth signals

Leapfrog Online website traffic

Latest recorded traffic for Leapfrog Online is 470 monthly website visits, up 193.8% over the last three months. Leapfrog Online's team declined 17.2% over the past year.

Latest monthly visits470 3-month web change+193.8% 1-year team growth-17.2%

Monthly website visitsOct 2017–Nov 2023

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