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Leanpay

Fintech · London, United Kingdom · Founded 2016

Buy Now Pay Later (BNPL) company that offers installment financing for online and in-store purchases MoreLess

Leanpay is a fintech company that offers a "buy now, pay later" service for both online and brick-and-mortar stores. The company partners with merchants to allow their customers to purchase goods and pay for them in monthly installments, often with no interest or fees.

For customers, Leanpay provides an instant financing option at the point of sale. They can apply for a loan directly at the checkout and receive a decision in minutes. The service is designed to be a transparent and straightforward way to manage larger purchases, with a personal online portal for users to track their payments and balances.

For merchants, integrating Leanpay can lead to increased sales, higher average order values, and improved customer loyalty. The company assumes the credit risk, and merchants receive the full payment for the goods upfront. Leanpay's business model is based on charging a fee to the merchants for each transaction facilitated through its platform.

Keywords: buy now pay later, point of sale financing, installment payments, e-commerce credit, retail financing, consumer lending, fintech, merchant services, customer finance, credit solutions

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
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Company overview

Leanpay company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
115
Open positions
None listed
Dealroom signal
71.7
client focusb2bsub industryPaymentssub industryEcommerce Solutionsbusiness modelSaaSindustryFintechsectorBNPLsectorConsumer LendingsectorBusiness Lendingsectoruk is8 creative industriessectoruk is8 financial servicesindustryMarketing

Valuation & funding

Leanpay funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Sep 2025 $5.9M $57M Undisclosed
SERIES BEquity / VC Jul 2024 $11M $44M Catalyst Romania · Black Peak Capital · South Central Ventures · Lead Ventures
SEEDEquity / VC Apr 2023 $1.1M $6M Undisclosed
SEEDEquity / VC Jun 2022 $1.2M $4.8M Seed4Soft
SEEDEquity / VC Nov 2021 $2.8M $11M Lead Ventures
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $14M 0% 119
2025 $14M 0% 108
2024 $14M 0% 93
2023 $14M +110.4% 77
2022 $6.8M +104.5% 61
2021 $3.3M +120% 33
2020 $1.5M 25
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Leanpay website traffic

Latest recorded traffic for Leanpay is 20K monthly website visits, up 141% over the last three months. Leanpay's team grew 6.5% over the past year.

Latest monthly visits20K 3-month web change+141% 1-year team growth+6.5%
Monthly website visits67 observations · Oct 2020–Jul 2026
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Comparisons

Leanpay compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Leanpay's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Leanpay's cap table

Sourced from Dealroom's funding and investor records.

Seed 2 investors entered at this stage
Lead Ventures
Seed4Soft
Series A 3 investors entered at this stage
Black Peak Capital
Catalyst Romania
South Central Ventures

Global footprint

Where Leanpay has talent and traffic

Workforce by country
8 countries with
team presence
🇷🇸 Serbia51.1%
🇸🇮 Slovenia22.2%
🇷🇴 Romania14.4%
🇭🇺 Hungary2.2%
🇬🇧 United Kingdom2.2%
Top 5 of 8 shown

In the news

Latest news about Leanpay

Recent press, funding announcements, and product moves mentioning Leanpay — open to read from the original sources.

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Market sentiment

What the market is saying about Leanpay

An AI-synthesized read of the highest-engagement posts about Leanpay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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