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Leanpay

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Buy Now Pay Later (BNPL) company that offers installment financing for online and in-store purchases

London, United KingdomFounded 2016Fintech
Valuation $50–100M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Leanpay and the history behind them.

About Leanpay

Leanpay is a fintech company that offers a "buy now, pay later" service for both online and brick-and-mortar stores. The company partners with merchants to allow their customers to purchase goods and pay for them in monthly installments, often with no interest or fees.

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For customers, Leanpay provides an instant financing option at the point of sale. They can apply for a loan directly at the checkout and receive a decision in minutes. The service is designed to be a transparent and straightforward way to manage larger purchases, with a personal online portal for users to track their payments and balances.

For merchants, integrating Leanpay can lead to increased sales, higher average order values, and improved customer loyalty. The company assumes the credit risk, and merchants receive the full payment for the goods upfront. Leanpay's business model is based on charging a fee to the merchants for each transaction facilitated through its platform.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
115
Open positions
None listed
Dealroom signal
71.7/100
Industry
Fintech, Marketing
Sub-industry
Payments, Ecommerce Solutions
Sector
Fintech, BNPL, Consumer Lending, Business Lending, uk is8 creative industries, uk is8 financial services
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Sep 2025 $5.9M $57M Undisclosed ↗
SERIES B✓Equity / VC Jul 2024 $11M $44M Catalyst Romania · Black Peak Capital · South Central Ventures · Lead Ventures ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Leanpay website traffic

Latest recorded traffic for Leanpay is 20K monthly website visits, up 141% over the last three months. Leanpay's team grew 6.5% over the past year.

Latest monthly visits20K 3-month web change+141% 1-year team growth+6.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Lead Ventures
  • Seed4Soft

Series A3 investors entered at this stage

  • Black Peak Capital
  • Catalyst Romania
  • South Central Ventures
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇷🇸 Serbia51.1%
🇸🇮 Slovenia22.2%
🇷🇴 Romania14.4%
🇭🇺 Hungary2.2%
🇬🇧 United Kingdom2.2%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Leanpay on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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