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Leanpay
Fintech · London, United Kingdom · Founded 2016
Buy Now Pay Later (BNPL) company that offers installment financing for online and in-store purchases MoreLess
Leanpay is a fintech company that offers a "buy now, pay later" service for both online and brick-and-mortar stores. The company partners with merchants to allow their customers to purchase goods and pay for them in monthly installments, often with no interest or fees.
For customers, Leanpay provides an instant financing option at the point of sale. They can apply for a loan directly at the checkout and receive a decision in minutes. The service is designed to be a transparent and straightforward way to manage larger purchases, with a personal online portal for users to track their payments and balances.
For merchants, integrating Leanpay can lead to increased sales, higher average order values, and improved customer loyalty. The company assumes the credit risk, and merchants receive the full payment for the goods upfront. Leanpay's business model is based on charging a fee to the merchants for each transaction facilitated through its platform.
Keywords: buy now pay later, point of sale financing, installment payments, e-commerce credit, retail financing, consumer lending, fintech, merchant services, customer finance, credit solutions
Company overview
Leanpay company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 115
- Open positions
- None listed
- Dealroom signal
- 71.7
Valuation & funding
Leanpay funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Sep 2025 | $5.9M | $57M | Undisclosed | ↗ |
| SERIES B✓Equity / VC | Jul 2024 | $11M | $44M | Catalyst Romania · Black Peak Capital · South Central Ventures · Lead Ventures | ↗ |
| SEED✓Equity / VC | Apr 2023 | $1.1M | $6M | Undisclosed | ↗ |
| SEED✓Equity / VC | Jun 2022 | $1.2M | $4.8M | Seed4Soft | ↗ |
| SEED✓Equity / VC | Nov 2021 | $2.8M | $11M | Lead Ventures | ↗ |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $14M | 0% | 119 |
| 2025 | $14M | 0% | 108 |
| 2024 | $14M | 0% | 93 |
| 2023 | $14M | +110.4% | 77 |
| 2022 | $6.8M | +104.5% | 61 |
| 2021 | $3.3M | +120% | 33 |
| 2020 | $1.5M | — | 25 |
Growth signals
Leanpay website traffic
Latest recorded traffic for Leanpay is 20K monthly website visits, up 141% over the last three months. Leanpay's team grew 6.5% over the past year.
Comparisons
Leanpay compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
iwocaOffers credit financing services for small businesses |
London, United Kingdom | Operational | 611 | $111M | $132M |
ZilchAd-subsidised payments platform providing buy-now-pay-later and a virtual card for everyday purchases |
London, United Kingdom | Operational | |||
Valerian | LucaAI-powered business intelligence and embedded funding partner |
London, United Kingdom | Operational | |||
DebiteA dynamic financing platform to support the growth of early-stage companies |
London, United Kingdom | Operational | |||
SplitPayInstallment financing for large monthly household bills. |
London, United Kingdom | Operational | |||
KnomaOffers a finance solution and marketplace for lifelong learning |
London, United Kingdom | Operational | |||
DivideBuyInterest-Free Credit Retail Finance provider |
Newcastle upon Tyne, United Kingdom | Acquired | |||
VueloAI-native travel booking and financing platform. |
London, United Kingdom | Operational |
Talent graph
Leanpay's talent
Source: Dealroom Talent Intelligence.
Investors
5 investors on Leanpay's cap table
Sourced from Dealroom's funding and investor records.





Global footprint
Where Leanpay has talent and traffic
team presence
In the news
Latest news about Leanpay
Recent press, funding announcements, and product moves mentioning Leanpay — open to read from the original sources.
Market sentiment
What the market is saying about Leanpay
An AI-synthesized read of the highest-engagement posts about Leanpay on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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