Leaf Logistics

Leaf Logistics operates as a data and analytics platform focused on transforming the freight transportation industry. Founded in 2017 by Anshu Prasad and Stefan Friederichs, the New York-based company, formerly known as Logistics Exchange, aims to address systemic inefficiencies in logistics planning. Co-founder and former CEO, Anshu Prasad, leveraged over two decades of experience in the logistics and analytics sectors, including leading A.T. Kearney's global Analytics practice, to identify and solve deep-seated coordination problems in the industry. His background in biochemistry and subsequent master's from Oxford University provided a foundation for the analytical approach the company employs.

The company's core business revolves around a coordination platform that connects shippers, carriers, and brokers. It utilizes data analytics, machine learning, and AI to analyze transportation needs and identify opportunities for network efficiencies, moving beyond the industry's traditional transactional, one-load-at-a-time approach. By analyzing historical freight data, the platform models shipping patterns to coordinate shipments across multiple shippers, significantly reducing empty miles, which historically account for over 30% of truck travel in the U.S. This coordination allows for better asset utilization for carriers and cost savings and increased predictability for shippers.

Leaf Logistics generates revenue by charging a fixed fee to both the shipper and the carrier for each transaction facilitated through its platform, operating on an open-book model. Its main products include Leaf Adapt and Leaf Flex. Leaf Adapt is a continuous optimization solution that helps shippers build more efficient routes. Leaf Flex is a forward-contracting solution that allows shippers and carriers to lock in future capacity and rates, providing stability and mitigating the risks associated with price volatility. These binding contracts are a key feature, designed to build trust in an industry where deals are often broken. The company has successfully raised $60 million in funding over three rounds, including a $37 million Series B in February 2022 led by Sozo Ventures.

Keywords: freight coordination, logistics platform, transportation analytics, supply chain technology, digital freight, forward contracts, empty mile reduction, network optimization, freight planning, carrier solutions, shipper solutions, logistics data, Anshu Prasad, Stefan Friederichs, Leaf Flex, Leaf Adapt, freight-tech, trucking efficiency, supply chain visibility, logistics software