Leads2b

About Leads2b

Based in Curitiba, Brazil, Leads2b operates as a business-to-business (B2B) Software-as-a-Service (SaaS) provider, offering a comprehensive go-to-market platform for sales and marketing teams. The company was established in 2016 by co-founders Eduardo Langowski (CEO), Leonardo De Bona, and Vinicius Ruoso. The founding idea stemmed from Langowski's experience in marketing a CRM system, where he identified the daily operational challenges faced by sales teams. This insight led to the development of a unified commercial platform. The journey began with an initial focus on large industrial clients, but the business model was later refined to cater to small and medium-sized enterprises (SMEs), which proved to be a pivotal move for growth.

Leads2b's business model is centered on a monthly subscription service, providing clients with an integrated suite of tools that might otherwise be sourced from multiple vendors. This approach aims to reduce costs and enhance data synergy for its users. The platform serves a wide array of businesses, from startups to large enterprises, equipping them with tools for the entire sales funnel—from prospecting and lead generation to post-sales management. Revenue is generated through these recurring subscriptions. The company has demonstrated significant growth, backed by several funding rounds, including an Angel round, a Seed round, and a Series A investment from notable investors like Crescera Capital, Order VC, ABSeed, and Google for Startups. This financial backing is intended to fuel product enhancement and team development.

The core of Leads2b's offering is its all-in-one platform that consolidates prospecting, marketing automation, CRM, and communication functionalities. A key feature is its extensive database of active Brazilian companies, which users can segment for targeted prospecting campaigns. The platform leverages artificial intelligence to offer features like a digital SDR (Sales Development Representative) that qualifies leads and schedules meetings, smart insights dashboards for performance analysis, and transcription of calls and WhatsApp conversations for quality management. It also includes tools for creating communication journeys via email and WhatsApp, managing sales pipelines with a visual interface, and integrating various communication channels. By providing these capabilities in a single location, Leads2b enables companies to standardize their commercial processes, automate repetitive tasks, and gain a clearer view of their sales performance.