leadPops

About leadPops

Founded in 2011 by Andrew Pawlak, leadPops, Inc. operates as a digital marketing and lead generation software provider, now also known as rebel iQ. The company emerged from Pawlak’s earlier experiences, including co-founding a business in 2006 that created mortgage website templates. He launched leadPops in 2012 with a focus on conversion rate optimization. A significant early milestone was a partnership with Zillow in 2012 and 2013 to help rebuild their Mortgage Marketplace. This was followed by a pivotal collaboration with Bankrate in 2014, where leadPops managed the landing page and lead conversion strategy for a majority of their mortgage rate table advertisers. In 2021, the company was recognized on the Inc. 5000 list as one of the fastest-growing private companies in the U.S.

The firm primarily serves professionals in the mortgage, real estate, and insurance industries. Its business model is centered on a Software as a Service (SaaS) platform, generating revenue through subscriptions. The company provides clients with the tools to generate their own exclusive leads rather than purchasing them from third-party vendors. This is achieved by converting anonymous website visitors into qualified leads. Financial documents show the company has raised $3.5 million in funding over two rounds, with a Series A round completed in June 2022. As of July 2025, its estimated annual revenue was reported at $3.8M.

leadPops offers a comprehensive suite of products and services designed to manage the entire lead generation process. This includes creating high-performing lead funnels, conversion-optimized websites (ConversionPro), and tools for lead engagement and automation. Their platform provides customizable, plug-and-play funnels that integrate with a client's Customer Relationship Management (CRM) software. Additionally, they offer in-house managed marketing services to drive traffic through channels like Facebook and Google ads, local SEO, and reputation management. A key aspect of their service is transforming web traffic into measurable growth by focusing on capturing, nurturing, and converting leads into clients. The company also provides a lead scoring system to prioritize prospects, enabling clients to focus on the most promising opportunities.