L
Layr
Insurtech startup determined to help small businesses tackle commercial insurance on their terms
About Layr
Layr is a pioneering company in the business insurance sector, providing an entirely online platform for purchasing and managing business liability insurance. The company primarily serves small and medium-sized business owners and entrepreneurs across the United States. Layr operates in the insurance market, leveraging technology to streamline the traditionally cumbersome process of obtaining business insurance.
The business model is straightforward: users enter basic information about their business, receive a custom quote within 12 minutes, and can activate their coverage within 48 hours by adding their credit card information. Layr makes money through commissions from the insurance policies sold via its platform.
The platform features an intuitive user interface, an insurance proposal generator, a secure insurance portal, proof of insurance, and an insurance claim wizard. Layr partners with 15 top-rated carriers to ensure that clients receive the best possible coverage tailored to their specific needs. The company’s founder and CEO has over 15 years of experience as a traditional insurance broker, which has informed the development of this innovative solution.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Atlanta, United States
- Employees
- 63
- Open positions
- 1
- Dealroom signal
- 85.1/100
- Industry
- Fintech, Enterprise Software
- Sub-industry
- Insurance
- Sector
- Fintech, SME, Insurtech Distribution and Brokerage, PandC Insurance, Commercial Insurance
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Nov 2023 | $10M | $40M | Flyover Capital · Cota Capital · Sandbox Industries · Hudson Structured Capital Management | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $10M | $40M | Flyover Capital · Holmes Murphy & Associates · Hannover Digital Investments · Partners Group | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Layr is 6.2K monthly website visits, up 59% over the last three months. Layr's team grew 14.5% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Lloyd's lab
Flyover Capital
Sandbox Industries
Maschmeyer Group Ventures
Series A12 investors entered at this stage
Hudson Structured Capital Management
Holmes Murphy & Associates
Hannover Digital Investments
Partners Group
IMA Financial Group
Mgv
BrokerTech Ventures- TPThe Plexus
- TAThe Graham Agency
- HVHSCM Ventures
Cota Capital
The K Fund
Other known investors1 additional known investor
FinTech Sandbox
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Layr on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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