LaunchNotes

LaunchNotes operates as a product communication platform, providing software-as-a-service (SaaS) solutions for modern product teams to manage and communicate the entire lifecycle of product development. Founded in 2019 by Tyler Davis (CEO), Jake Brereton (COO), and Tony Ramirez, the company originated from the founders' experiences at Atlassian, where they identified a gap between the advanced tools available for engineering teams and those for the broader product organization. Brereton, formerly the Head of Marketing for Jira Software, and Davis, who held senior roles in Engineering and Product, leveraged their expertise to address the communication challenges in software development.

The company's business model is subscription-based, offering tiered plans, including a "Growth" plan and a customizable "Enterprise" plan. This model generates revenue by providing access to a platform that centralizes product updates, roadmaps, and feedback. Clients range from startups to large enterprises like Square, Toast, and Loom, who use the platform to keep both internal teams and external customers informed about product changes.

The core service is a centralized platform that unifies multi-channel product announcements, interactive roadmaps, and feedback collection. Key features include branded release notes, dynamic roadmaps that show what is in progress or being considered, and targeted feedback collection. The platform facilitates multi-channel distribution, pushing updates via email, Slack, and embeddable in-app widgets. A significant feature is the ability to segment audiences, allowing for personalized notifications based on user behavior or plan, which helps to reduce noise and improve feature adoption. To enhance content creation, LaunchNotes incorporates an AI writing assistant to help transform technical information into polished announcements.

LaunchNotes has secured significant financial backing, raising a total of $16.8 million over two funding rounds. The initial seed round in August 2020 brought in $1.8 million, followed by a substantial $15 million Series A round in June 2022, led by Insight Partners with participation from Atlassian Ventures, Cowboy Ventures, and Bull City Venture Partners. This funding is aimed at expanding the platform's capabilities to become a comprehensive 'Product Success' platform.

Keywords: product communication, release notes, changelog management, product roadmap software, customer feedback, feature announcements, internal alignment, SaaS communication, product marketing, stakeholder communication, product operations, user engagement, in-app notifications, software development lifecycle, go-to-market, product launch, customer success enablement, targeted messaging, roadmap visibility, feedback management