Latto

About Latto

Latto, founded in 2007 by Mr. Efrati, who also served as Executive Vice Chairman, operated as a developer and provider of centralized cloud-based video solutions. The company went out of business in January 2019. Its core business involved offering a white-label platform for streaming live, linear, and on-demand video content, a market segment commonly referred to as "Over-the-Top" (OTT).

The company's primary clients were telecommunication operators, broadcasters, and content aggregators. Latto's business model was centered on a B2B, SaaS, and commission structure, providing an end-to-end solution that enabled clients to manage and monetize their video assets across multiple screens. The proprietary platform was designed to handle complex business rules dynamically, allowing content providers to generate revenue from their video services. A key milestone for the company was a successful launch of a direct-to-consumer online video service in 2008, which established relationships with over 20 TV networks and broadcasted more than 100 channels to over 60 countries.

In February 2011, Latto secured $11 million in a Series A funding round. This was followed by a Series B round in July 2013, with investors including Plus Ventures, 2B.VC, and mybulb.vc. A significant development in the company's history was its acquisition in 2014 by PCCW, a major Hong Kong-based telecommunications and technology firm. The acquisition was intended to bolster PCCW's offerings in cloud computing and digital transformation.