COMPANY PROFILE

Latana

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Helps brands make better marketing decisions by delivering world-class, scalable insights

Berlin, GermanyFounded 2017Marketing

Valuation $100–250M Last recorded · 2022

Revenue $10–50M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Latana

Latana is a company that specializes in advanced brand tracking solutions, offering actionable consumer insights to help businesses make smarter marketing decisions. Operating in the market research and analytics industry, Latana serves a diverse range of clients, including large corporations, small and medium-sized enterprises, and marketing agencies. The company utilizes a subscription-based business model, where clients pay for access to its platform and data services. Latana generates revenue by offering various tiers of service, each providing different levels of data granularity and analytical capabilities. The core product is a brand tracking platform that uses advanced algorithms and data science to analyze consumer perceptions and brand performance. This allows clients to understand their brand's position in the market, identify growth opportunities, and optimize marketing strategies. Latana's platform is particularly valuable for businesses looking to enhance their brand awareness, improve customer experience, and drive sales growth. The company leverages artificial intelligence and machine learning to provide real-time insights and predictive analytics, making it a cutting-edge solution in the brand tracking space.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: Berlin, Germany
Employees: 40
Open positions: None listed
Dealroom signal: 66.8/100
Industry: Marketing, Enterprise Software
Sub-industry: Marketing Analytics
Sector: Marketing
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Sep 2022	$40M	$158M	Balderton Capital · Kreos Capital · Oxx	↗
SERIES A✓Equity / VC	Jan 2017	$7.7M	$31M	Balderton Capital · IBB Ventures · Wellington Partners	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

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Growth signals

Latana website traffic

Latest recorded traffic for Latana is 20K monthly website visits, down 13% over the last three months. Latana's team grew 0% over the past year.

Latest monthly visits20K 3-month web change-13% 1-year team growth0%

Monthly website visitsJan 2022–Jul 2026

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