LastingAsset

About LastingAsset

LastingAsset is a cybersecurity firm that emerged as a spin-out from Edinburgh Napier University to combat the escalating threat of AI-driven impersonation fraud. The company was founded by a team of academics and commercial leaders, including CEO Nanik Ramchandani, CTO Dr. Zakwan Jaroucheh, and Chief Innovator Professor Bill Buchanan, a world-renowned cryptography expert. The project initially began as a system to protect crypto assets before the founders pivoted the underlying technology to address the more pressing societal challenge of impersonation scams. The company was officially incorporated in September 2023 and has since secured significant backing from entities such as Innovate UK, Scottish Enterprise, and The Data Lab. The firm's core mission is to restore trust in digital communications by providing definitive proof of identity rather than attempting to detect fakes. Its first product, UnDoubt, is a real-time verification solution designed to stop fraud across multiple channels, including calls, video meetings, and email. For enterprise clients, UnDoubt offers a platform that can be integrated into existing workflows via APIs, SDKs, and CRM connections, providing cryptographic assurance for high-risk transactions like payment approvals or sensitive customer service requests. An accompanying mobile app provides verification capabilities for individuals and small businesses. LastingAsset's technology is built on a foundation of advanced cryptographic principles, including public-key cryptography and homomorphic encryption, to prevent attacks like phone number spoofing and voice cloning. This approach provides organizations and individuals with verifiable proof that they are communicating with a legitimate person. The company has engaged with pilot customers to refine its product for market-readiness and has gained early recognition, winning the Cisco Future Tech Award at the Converge challenge in 2023 and participating in a US market exploration program with Scottish Enterprise.