L
Lasso
The people platform for the live events industry
About Lasso
LASSO is a workforce management software company that specializes in serving the live event and entertainment industry. The platform is designed to streamline various aspects of workforce management, including real-time scheduling, communication, time tracking, and eliminating double booking and overtime. LASSO's clients include leading companies, universities, and non-profits, as well as volunteers, event staff, brand ambassadors, security personnel, field marketers, and project-based talent. The company operates in the workforce management market, providing a SaaS (Software as a Service) solution that helps organizations manage their event-related workforce more efficiently.
LASSO's business model revolves around subscription-based services, where clients pay a recurring fee to access the platform's features. The company generates revenue through these subscriptions, as well as through additional services such as live demos and personalized consultations to address specific client challenges. By offering a comprehensive solution that integrates multiple aspects of workforce management, LASSO helps its clients save time, reduce costs, and improve overall efficiency.
Source: Dealroom company dataAt a glance
- Founded
- 2013
- Headquarters
- Nashville, United States
- Sector
- Other B2B Software
- Power Law
- Colt$25–100M revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
M-One Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Lasso on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Lasso on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.