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Lasso

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The people platform for the live events industry

Nashville, United StatesFounded 2013Other B2B Software
Valuation $25–50M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Lasso and the history behind them.

About Lasso

LASSO is a workforce management software company that specializes in serving the live event and entertainment industry. The platform is designed to streamline various aspects of workforce management, including real-time scheduling, communication, time tracking, and eliminating double booking and overtime. LASSO's clients include leading companies, universities, and non-profits, as well as volunteers, event staff, brand ambassadors, security personnel, field marketers, and project-based talent. The company operates in the workforce management market, providing a SaaS (Software as a Service) solution that helps organizations manage their event-related workforce more efficiently.

LASSO's business model revolves around subscription-based services, where clients pay a recurring fee to access the platform's features. The company generates revenue through these subscriptions, as well as through additional services such as live demos and personalized consultations to address specific client challenges. By offering a comprehensive solution that integrates multiple aspects of workforce management, LASSO helps its clients save time, reduce costs, and improve overall efficiency.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Nashville, United States
Sector
Other B2B Software
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • M-One Capital
Employees 260 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown
Web traffic by country
310K monthly visits
across markets
🇺🇸 United States89.5%
🇨🇦 Canada2.6%
🇬🇧 United Kingdom2%
🇳🇴 Norway1%
🇳🇱 Netherlands0.9%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Lasso on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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