Lanmi

About Lanmi

Dongguan Liesheng Electronic Technology Co., Ltd., which operates under the name Lanmi and the brand Haylou, is a consumer electronics company specializing in wireless audio equipment and smart wearables. Founded in 2015 by Ma Hao, the company is headquartered in Dongguan, China. It operates as both an Original Design Manufacturer (ODM) for other companies and under its own consumer brands, including Haylou and Suunto.

The company became one of the earliest members of the Xiaomi ecological chain after securing Series A funding from Xiaomi Technology shortly after its establishment. This partnership has been significant, with Liesheng acting as the OEM for popular products like Xiaomi's Mi and Redmi Airdots. The business model encompasses the entire product lifecycle, from research and development to production and marketing. The company's product lines primarily feature true wireless stereo (TWS) earphones, smartwatches, and other IoT devices, which are sold in over 100 countries. In 2019, to increase its market resilience, the company launched its independent brand, Haylou. In 2022, Liesheng acquired the Finnish high-end smart wearable brand Suunto.

Liesheng has demonstrated substantial growth, with significant increases in revenue reported in the years leading up to 2020. The company places a strong emphasis on research and development, with R&D personnel accounting for a high percentage of its workforce and maintaining dedicated R&D centers. Its business strategy involves providing ODM/OEM solutions to global clients while simultaneously building its own brand portfolio in the consumer electronics market.