Lanjinrong

About Lanjinrong

Lanjinrong, operated by Beijing Dianfengtongdao Technology Co., Ltd., was a financial technology entity established in November 2015. The company was founded by Li Peng, who was the legal representative and majority shareholder. Shortly after its inception, Lanjinrong secured an undisclosed amount in an Angel funding round from K2VC, a venture capital firm focused on early-stage companies.

The firm positioned itself in the market as a financial services crowdsourcing platform, leveraging social relationships for promotion. Its core business was to function as a traffic generation platform for established financial institutions, including banks and insurance companies. The model was designed to allow individual users to act as agents or promoters. These users could access a portfolio of financial products, such as credit cards, various types of insurance, and personal loans, through the Lanjinrong platform. Revenue was generated as these agents earned commissions by successfully promoting and distributing these financial products to their networks.

The platform aimed to provide a streamlined channel for financial institutions to expand their reach through a distributed, commission-based sales force. For users, it offered an opportunity to generate income by leveraging their social connections. The company later secured a Series A+ funding round in July 2018 for tens of millions of dollars. However, corporate records indicate that the parent company, Beijing Dianfengtongdao Technology Co., Ltd., is now in a state of cancellation, suggesting a cessation of its business operations.