Lanetix

About Lanetix

Originally founded as Lanetix in 2013 by John Golob, the company rebranded to Winmore Software in 2018 to better reflect its specialized focus. Golob, a seasoned entrepreneur with experience at several successful tech startups including Scopus Technology, Octane Software, and Digital Impact, established the firm to address technological gaps in the logistics sector. His extensive background in CRM and enterprise software shaped the company's trajectory, aiming to provide solutions for a market he identified as underserved by modern technology.

Winmore operates as a software-as-a-service (SaaS) provider, targeting the global transportation and logistics industry. Its client base consists of freight forwarders, carriers, and freight brokers, including major players like DHL and ArcBest. The company's revenue is generated through a subscription-based model for its cloud-hosted platform, with additional income from optional features. Winmore's core business is providing a bid and tender management platform that helps logistics service providers (LSPs) streamline their pricing and quoting processes.

The firm's main offering is an AI-driven platform designed to optimize pricing and processes. This software provides tools for managing the entire request for proposal (RFP) lifecycle, from initial qualification to final submission. Key features include data-driven bid scoring, collaborative workflow management to coordinate teams, and analytics for lane-level performance and win-rate intelligence. The platform integrates with other logistics systems, such as Transportation Management Systems (TMS), and data sources like Xeneta and FreightWaves SONAR, to enhance pricing accuracy. By automating and analyzing the bidding process, Winmore aims to help clients increase their bid response volume, improve win rates by up to 25%, and ultimately boost operating profits.