L
Landing
A membership-based network that offers a subscription model for the apartment rental experience
About Landing
Landing is a startup that operates in the real estate market, specifically in the furnished apartment rental sector. The company provides a platform, hellolanding.com, where customers can instantly book fully furnished apartments in over 375 cities. The startup primarily serves clients who require flexible housing options, such as business travelers, remote workers, or individuals in transitional life stages.
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Landing's business model is based on offering hassle-free move-ins and short-term lease options. This flexibility is a key differentiator in the market, allowing clients to adapt their living arrangements to their changing needs. The company's apartments are strategically located near business centers and public transportation, making them attractive for professionals who need to stay connected.
In addition to the regular rental service, Landing also offers a unique feature called "Landing Standby". For a monthly fee as low as $1,495, clients can gain access to available furnished homes across the country. When their current home gets booked or they want to try a new location, they can simply pick a new home through the app. This service adds another layer of flexibility and convenience for the clients.
Landing generates revenue through the rental fees it charges its clients. The company's pricing strategy is likely based on factors such as the location, size, and amenities of the apartments, as well as the duration of the lease.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Birmingham, United States
- Employees
- 388
- Open positions
- 61
- Dealroom signal
- 90.6/100
- Industry
- Real Estate
- Sub-industry
- Search, Buy & Rent
- Sector
- eCommerce & Marketplaces, Apartment Rental
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Mar 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Landing.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | May 2025 | $180M | — | Undisclosed | ↗ |
| DEBTDebt | Aug 2022 | $63M | — | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Landing is 450K monthly website visits, up 2.3% over the last three months. Landing's team grew 10.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Bill Smith
Series A4 investors entered at this stage
Series B and later1 investor entered at this stage
Delta-v Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Landing on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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