J
Jumia House
eCommerce & Marketplaces · Lagos, Nigeria · Founded 2013
Online marketplace for real estate classifieds MoreLess
Jumia House operated as an app-based, online property listing platform within the Nigerian real estate market. The company was founded in 2013 by Manuel Koser and was based in Lagos, Nigeria. It functioned as a subsidiary of the broader Jumia Group, an e-commerce entity established in 2012 by a team including Tunde Kehinde, Raphael Kofi Afaedor, Jeremy Hodara, and Sacha Poignonnec.
The platform's primary business was to connect property seekers with real estate agents, landlords, and developers. It provided a digital marketplace for users to search for various properties, including homes, land, and commercial real estate for rent or sale. Jumia House was part of a larger strategic initiative by its then-parent, Africa Internet Group (AIG), which aimed to establish dominant online businesses across multiple sectors in Africa. In 2016, AIG and its various ventures, including the real estate portal then known as Lamudi, rebranded under the unified Jumia name, with Lamudi becoming Jumia House to consolidate brand identity and create a comprehensive e-commerce ecosystem.
The business model centered on providing a comprehensive database of properties, empowering users with information to make better-informed decisions. For real estate professionals, it offered a digital marketing channel to reach a wider audience of prospective tenants and buyers. Revenue was generated primarily through subscription fees charged to real estate agents for premium plans that offered enhanced visibility and features on the platform. In November 2017, Jumia House Nigeria was acquired by ToLet.com.ng, a competing local property portal, for an undisclosed amount. The acquisition, backed by investor Frontier Digital Ventures, was a strategic move by ToLet.com.ng to consolidate the market. Following the transaction, the combined platforms, which included ToLet.com.ng's 60,000 listings and Jumia House's 22,000 listings, were merged and rebranded as PropertyPro.ng, creating Nigeria's largest online real estate marketplace with an estimated 65% market share. Keywords: Jumia House, Lamudi Nigeria, PropertyPro.ng, ToLet.com.ng, online real estate marketplace, property portal Nigeria, real estate classifieds, property listings, Nigerian proptech, real estate technology, online property search, digital real estate, Frontier Digital Ventures, Jumia Group, Africa Internet Group, real estate acquisition, Manuel Koser, Fikayo Ogundipe, Sulaiman Balogun
Company overview
Jumia House company information
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Valuation & funding
Jumia House funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jun 2019 | $0 | — | Mubawab | — |
| LATE VCOther financing | Feb 2016 | $31M | $126M | HV Capital · Cusp Capital · Asia Pacific Internet Group | — |
| LATE VCOther financing | Feb 2015 | $18M | $72M | Cusp Capital · Asia Pacific Internet Group · HV Capital | — |
| EARLY VCOther financing | Apr 2014 | $7M | $28M | Undisclosed | — |
Growth signals
Jumia House website traffic
Latest recorded traffic for Jumia House is 250 monthly website visits, up 257.1% over the last three months.
Comparisons
Jumia House compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Capital deployed
Jumia House investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Jumia House's talent
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Global footprint
Where Jumia House has talent and traffic
In the news
Latest news about Jumia House
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Market sentiment
What the market is saying about Jumia House
An AI-synthesized read of the highest-engagement posts about Jumia House on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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