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Label Insight
Label Insight: Product transparency through data science
About Label Insight
Label Insight is a data-driven technology company that specializes in providing detailed product information to help consumers make informed purchasing decisions. The company primarily serves Consumer Packaged Goods (CPG) brands and grocery retailers. It operates in the retail and e-commerce markets, focusing on enhancing the transparency and accessibility of product data.
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Label Insight's business model revolves around its patented transformation engine, which generates highly detailed product attributes. These attributes include nutritional information, ingredient details, and other key data points that are crucial for both consumers and retailers. By leveraging this technology, Label Insight can provide over 24,000 unique attributes per product, covering 80% of the top-selling food, pet, and personal care items in the U.S.
The company makes money by offering its data solutions to CPG brands and grocery retailers. These clients use Label Insight's data to improve their product listings, enhance online shopping experiences, and meet regulatory requirements. For example, the company recently launched support for Fresh PLU (Price Look Up) codes, enabling grocery retailers to provide nutrient and serving size information for fresh food products, which has historically been a challenge.
Label Insight's vision is to empower consumers with knowledge to improve their lives through better product choices. Its mission is to drive attribute-driven growth for CPG brands and grocery retailers, unlocking new growth opportunities and powering digital innovation.
In summary, Label Insight is a leader in product data transparency, serving CPG brands and grocery retailers with detailed product attributes to enhance consumer decision-making and drive business growth.
At a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- Chicago, United States
- Employees
- 20
- Open positions
- None listed
- Dealroom signal
- 66.1/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Analytics, Retail, SaaS, Social, Social Media, Branding, Investing, Transparency, Platform, Database, Scientific
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2021 | $0 | — | NielsenIQ | — |
| SERIES C✓Equity / VC | Dec 2017 | $21M | $84M | Undisclosed | — |
Growth signals
Latest recorded traffic for Label Insight is 48K monthly website visits, down 31.4% over the last three months. Label Insight's team declined 59.2% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Cultivation Capital
Mercury Fund
Serra Ventures
KPMG Capital
West Capital Advisors
KPMG
Other known investors5 additional known investors
NielsenIQ
Alex Tosolini
Blair Garrou
RC Capital
Sweat Equity Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Label Insight on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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