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Label Insight

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Label Insight: Product transparency through data science

Chicago, United StatesFounded 2008Other B2B Software
Valuation $50–100M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Label Insight and the history behind them.

About Label Insight

Label Insight is a data-driven technology company that specializes in providing detailed product information to help consumers make informed purchasing decisions. The company primarily serves Consumer Packaged Goods (CPG) brands and grocery retailers. It operates in the retail and e-commerce markets, focusing on enhancing the transparency and accessibility of product data.

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Label Insight's business model revolves around its patented transformation engine, which generates highly detailed product attributes. These attributes include nutritional information, ingredient details, and other key data points that are crucial for both consumers and retailers. By leveraging this technology, Label Insight can provide over 24,000 unique attributes per product, covering 80% of the top-selling food, pet, and personal care items in the U.S.

The company makes money by offering its data solutions to CPG brands and grocery retailers. These clients use Label Insight's data to improve their product listings, enhance online shopping experiences, and meet regulatory requirements. For example, the company recently launched support for Fresh PLU (Price Look Up) codes, enabling grocery retailers to provide nutrient and serving size information for fresh food products, which has historically been a challenge.

Label Insight's vision is to empower consumers with knowledge to improve their lives through better product choices. Its mission is to drive attribute-driven growth for CPG brands and grocery retailers, unlocking new growth opportunities and powering digital innovation.

In summary, Label Insight is a leader in product data transparency, serving CPG brands and grocery retailers with detailed product attributes to enhance consumer decision-making and drive business growth.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2008
Headquarters
Chicago, United States
Employees
20
Open positions
None listed
Dealroom signal
66.1/100
Industry
Enterprise Software
Sector
Other B2B Software, Analytics, Retail, SaaS, Social, Social Media, Branding, Investing, Transparency, Platform, Database, Scientific
Business model
SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit May 2021 $0 — NielsenIQ —
SERIES C✓Equity / VC Dec 2017 $21M $84M Undisclosed —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Label Insight website traffic

Latest recorded traffic for Label Insight is 48K monthly website visits, down 31.4% over the last three months. Label Insight's team declined 59.2% over the past year.

Latest monthly visits48K 3-month web change-31.4% 1-year team growth-59.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

  • Cultivation Capital
  • Mercury Fund
  • Serra Ventures
  • KPMG Capital
  • West Capital Advisors
  • KPMG

Other known investors5 additional known investors

  • NielsenIQ
  • Alex Tosolini
  • Blair Garrou
  • RC Capital
  • Sweat Equity Partners
Team profiled 30 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States76.9%
🇮🇪 Ireland15.4%
🇧🇬 Bulgaria7.7%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Label Insight on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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