La Casa

About La Casa

La Casa is a real estate operator specializing in community-focused coliving solutions designed to combat housing shortages and social isolation in major French cities. Founded by Victor Augais in 2017, the company was inspired by his experiences in California and a recognition of the difficulties young professionals and students face in urban centers. The first house opened in July 2018 near Paris, and the network has since expanded to over 52 houses in the Paris and Lille regions, housing more than 500 residents.

The company's business model is centered on revitalizing existing properties rather than new construction, managing the entire value chain from sourcing and renovation to leasing and property management. It operates through management contracts or leases with real estate investors, offering them turnkey projects. Revenue is generated from residents through an all-inclusive rental package that covers the room with a private bathroom, all utilities, maintenance, cleaning of common areas, and subscriptions to services like Netflix and Canal+. La Casa maintains a high average occupancy rate of 97-99% and reports receiving six applications for every available room.

La Casa's unique selling proposition lies in its themed houses, which bring together residents with shared passions such as cooking, sports, or cinema, in homes equipped accordingly. A strong emphasis is placed on community building; prospective tenants are co-opted by existing residents to ensure a good fit. The company organizes regular community events and provides shared grocery budgets to foster social bonds. La Casa also offers a "Business Edition," renting houses to companies for their employees' short-term stays, team offsites, or as a recruitment incentive.

The company has secured significant funding to fuel its expansion, including a €30 million round in November 2021, which was a mix of equity and debt from investors like the Paluel-Marmont family (Abarines Invest), Banque Palatine, and others. In January 2024, La Casa acquired Braxton Openhouse.