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Kyra

Consumer Services · London, United Kingdom · Founded 2017

Kyra is a global creator economy company that operates as a tech and data-driven influencer marketing agency. The company specializes in connecting brands with creators, particularly on the TikTok platform, to produce social content targeted at a Gen-Z audience. Kyra's business model revolves around bridging the gap between brands and the creator economy. It leverages technology and data to identify suitable influencers for marketing campaigns and to create content that resonates with the target demographic. The company serves brands looking to engage with a younger audience through authentic social media content. As a player in the influencer marketing space, Kyra operates within the digital advertising and social media market. Its revenue is likely generated from fees charged to brands for its influencer marketing services, which could include campaign strategy, creator sourcing, content production, and performance analytics. Keywords: creator economy, influencer marketing, Gen-Z, social content, TikTok, data-driven marketing, digital advertising, brand partnerships, social media agency, content creation