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Kult

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Simplifying skincare and beauty regimens with a platform for personalized product selection in India

Mumbai, IndiaFounded 2018Wellness Beauty

Valuation $100–250M Last recorded · 2025

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Kult

Kult operates in the beauty and skincare industry, focusing on simplifying the process of finding the right skincare and beauty regimen for its users. The company sells a variety of beauty, skin, and hair care products through its online platform, targeting natural persons residing in India who are legally eligible to enter into contracts. Kult's business model revolves around e-commerce, where it generates revenue by selling products directly to consumers. The platform provides detailed descriptions and images of products to assist customers in making informed purchasing decisions. However, it acknowledges potential discrepancies between displayed and delivered products. Kult emphasizes user privacy and data protection, sharing information only with authorized third parties for service enhancement. The platform also offers promotional codes, although these cannot be reused if an order is canceled. Kult's market is primarily within India, catering to individuals seeking personalized beauty solutions.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: Mumbai, India
Employees: 87
Open positions: None listed
Dealroom signal: 59.7/100
Industry: Wellness Beauty
Sector: Wellness Beauty, Dermatology, Nutrition, Digital Care
Client focus: b2c
Links: Website LinkedIn

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Apr 2025	$20M	$80M	Venture Catalysts · Aishwarya Bansal	↗

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Growth signals

Kult website traffic

Latest recorded traffic for Kult is 1.7K monthly website visits, down 94.1% over the last three months. Kult's team declined 6.5% over the past year.

Latest monthly visits1.7K 3-month web change-94.1% 1-year team growth-6.5%

Monthly website visitsApr 2025–Jul 2026

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