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Kulikulifoods

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Californian startup selling a West African crop known as moringa as both a powder supplement and a health food bar

Oakland, United StatesFounded 2011Food
Valuation $25–50M Last recorded · 2019
Revenue $1–10M Latest reported FY
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
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About Kulikulifoods

Kuli Kuli Foods is a food company that introduced moringa to the US market. The company offers a range of products including energy bars, powders, smoothie mixes, and energy shots, all based on the superfood moringa and other climate-smart superfoods.

Kuli Kuli's business model is centered around a social mission. The company sources its moringa from women-owned and small family farming cooperatives in West Africa, Latin America, and Southeast Asia. This approach allows them to support local communities and promote sustainable agriculture. The company has a strong retail presence, with its products available in over 11,000 stores across the US, including major retailers like Whole Foods. Kuli Kuli has also been successful in raising capital, securing over $11.5 million in venture funding to support its growth and expansion into new superfoods.

Source: Dealroom company data

At a glance

Founded
2011
Headquarters
Oakland, United States
Sector
Food

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

  • Indiegogo
  • Radicle Capital
  • Village Capital

Series A5 investors entered at this stage

  • Eighteen94 Capital
  • S2G Investments
  • Investeco Capital
  • Griffith Foods Worldwide
  • Kellogg's

Series B and later1 investor entered at this stage

  • Whole Foods

Talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇮🇩 Indonesia47.5%
🇺🇸 United States32.5%
🇲🇾 Malaysia10%
🇩🇪 Germany2.5%
🇨🇦 Canada2.5%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Kulikulifoods on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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