Beijing Wanpisi Food Technology

About Beijing Wanpisi Food Technology

Beijing Wanpisi Food Technology Co., Ltd., operating under the brand name Kuafood (夸父炸串), is a fast-growing restaurant chain specializing in fried skewers. The company was established in December 2018 by Yuan Zelu, a serial entrepreneur with a background that blends technology and food service. Yuan, a graduate of Xi'an Jiaotong University, previously worked as a product manager at Baidu and was a co-founder of the successful 'Xishaoye Roujiamo' brand before exiting due to differing views on business strategy. This prior experience in both the internet sector and the restaurant industry informed his vision for Kuafood, focusing on creating a highly scalable, digitally-driven franchise model from its inception.

The company's business model is centered on a "small门店, big连锁, full供应" (small stores, large chain, full supply) strategy, which translates to compact, low-investment storefronts ideal for rapid franchising. Revenue is primarily generated through its franchise network, which includes franchise fees and the sale of ingredients and supplies to its partners. Kuafood positions itself as a technology company operating within the food industry, leveraging a comprehensive digital infrastructure that manages the entire franchise lifecycle, from store selection and ordering to operations and business intelligence. This system is designed to simplify operations for franchisees, many of whom may lack extensive restaurant experience, and to ensure consistency across the brand.

The core product offering is inspired by Leshan-style fried skewers from Sichuan, featuring a distinct卤油 (braised oil) base. The menu includes over 40 types of skewers, along with other popular snacks and beverages, designed to appeal to a wide demographic and cover multiple dining periods from lunch to late-night snacks. A key operational feature is the centralized, pre-prepared food supply chain, which partners with major logistics providers like the one used by Yum China (KFC's parent company). This ensures product standardization and simplifies on-site preparation to a 'fool-proof' process, allowing for quick service. Having achieved significant expansion to over 2,000 stores globally and securing nearly 500 million RMB in total funding, including a B-round in February 2024, the company is on an aggressive growth trajectory with a stated goal of reaching 10,000 stores.