Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Flower

Explore full profile

Develops smart solutions to contribute to the energy transition and offers several different services to individuals and companies

Stockholm, SwedenFounded 2020Energy
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Flower and the history behind them.

About Flower

Based in Stockholm, Flower Infrastructure Technologies operates as a virtual power plant, a business concept gaining traction within the energy sector. The company specializes in aggregating and managing distributed energy resources, such as battery energy storage systems (BESS), to offer services to the power grid. This approach allows Flower to create a more flexible and responsive energy system, which is crucial for balancing the grid as the proportion of intermittent renewable energy sources like wind and solar increases. The firm's primary revenue stream is derived from participating in ancillary services markets, where it provides critical grid-stabilizing services to transmission system operators like Sweden's Svenska kraftnät. This is achieved by using their proprietary software and statistical models to optimize the performance of the assets under their control, bidding them into markets such as the Frequency Containment Reserve (FCR) market.

Flower was founded in 2020 by John Diklev, who currently serves as the CEO. His background includes extensive experience in the energy trading and asset management sectors, having previously worked at companies like Modity and Shepherd Energy. This firsthand experience with the complexities of energy markets likely informed Flower's strategic focus on providing data-driven solutions for grid services. The company's platform is designed to connect a variety of energy assets, enabling them to collectively function as a single, dispatchable power plant. By doing so, it unlocks new revenue streams for asset owners who can participate in markets previously inaccessible to them. Flower's business model capitalizes on the accelerating energy transition, positioning itself as a key enabler for integrating more renewable energy and enhancing the efficiency of the existing power infrastructure.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Stockholm, Sweden
Employees
198
Open positions
None listed
Dealroom signal
61.6/100
Industry
Energy
Sub-industry
Energy Storage
Sector
Energy, Solar Energy, Sustainable Development Goals, Virtual Power Plant, Climate Tech, Stationary Energy Storage, Grid Technology, Renewable Energy, Hard Tech, FEV Et
Technology
IoT InternetOfThings
Business model
Manufacturing
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Oct 2024 $22M $138M Sebastian Knutsson · Sony Innovation Fund · Karl-Johan Persson · Giant Ventures ↗
SERIES AOther financing Aug 2024 $28M $110M 82an Invest · Northzone ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Flower website traffic

Latest recorded traffic for Flower is 380 monthly website visits, down 80% over the last three months. Flower's team grew 2.1% over the past year.

Latest monthly visits380 3-month web change-80% 1-year team growth+2.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Ellevio

Series A7 investors entered at this stage

  • 82an Invest
  • Northzone
  • Sebastian Knutsson
  • Sony Innovation Fund
  • Karl-Johan Persson
  • Giant Ventures
  • Thomas von Koch
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇸🇪 Sweden · Stockholm HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Flower on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Flower’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.