COMPANY PROFILE

Kovi

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Provides rental cars for on-demand drivers in Latin America

São Paulo, BrazilFounded 2018Transportation

Valuation $250–500M Last recorded · 2021

Revenue $1–10M Latest reported FY

Headcount 1–2k Current team size

Total funding $100–500M Disclosed equity funding

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About Kovi

Kovi is a Brazilian startup operating in the automotive sector, specifically in the car rental and sales market. The company offers a unique business model where customers can rent or purchase both new and used vehicles without the need for credit approval. This makes Kovi an attractive option for individuals who may not have access to traditional financing options.

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The company's offerings are flexible, allowing customers to pay only for the kilometers they drive or opt for unlimited kilometers. This flexibility extends to the payment methods as well, with options to pay via credit card, PIX (a Brazilian instant payment system), or bank slip.

Kovi's services are not limited to just providing a vehicle. They also include protections, maintenance, and documentation, making the process hassle-free for the customer. The company operates primarily online, making it convenient for customers to choose their preferred car model or category and complete the payment process.

The company's target market includes individuals looking for an affordable and convenient way to rent or own a car. Kovi operates in a competitive market but differentiates itself through its unique business model and customer-centric approach.

The company generates revenue through the rental and sale of vehicles. The pricing is competitive, with the company claiming to offer the best prices in the market.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2018
Headquarters: São Paulo, Brazil
Employees: 1,749
Open positions: 86
Dealroom signal: 88.1/100
Industry: Transportation
Sub-industry: Search, Buy & Rent
Sector: Transportation, Car Rental, Car, YC W19
Technology: Mobile app
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 1 company, latest Oct 2021
Capital deployed: $887K
Preferred round: SEED
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Kovi.

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Funding history

9 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Jan 2025	$0	—	Moove	↗
DEBTDebt	Jun 2024	$8M	—	Undisclosed	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Kovi website traffic

Latest recorded traffic for Kovi is 470K monthly website visits, down 19% over the last three months. Kovi's team grew 5.2% over the past year.

Latest monthly visits470K 3-month web change-19% 1-year team growth+5.2%

Monthly website visitsDec 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Programador de Produção Jr (PCP)São Paulo, São Paulo, Brazil · Human Resources · Sep 6, 2026 (CX PRESENCIAL) Analista de Backoffice I - Recebíveis São Paulo - SP and Hybrid Full-time employeeSão Paulo, Brazil, South America, Americas · Backend Development · Sep 6, 2026 Analista de CRM Jr São Paulo - SP and Hybrid Full-time employeeSão Paulo, Brazil, South America, Americas · Other · Sep 6, 2026 (CX REMOTO) Supervisor de AtendimentoSão Paulo, São Paulo, Brazil · Accounting · Sep 4, 2026 Consultor de Vendas Jr - São José dos Campos/SP São José dos Campos - SP Full-time employeeBrazil, South America, Americas · Other · Sep 3, 2026 Consultor de Vendas Jr - Florianópolis/SC São José - SC Full-time employeeBrazil, South America, Americas · Other · Sep 3, 2026 Consultor de Vendas Jr - Santos Santos - SP and Hybrid Full-time employeeSantos, Brazil, South America, Americas · Other · Sep 3, 2026 Consultor de Vendas Jr - Recife/PE Recife - PE Full-time employeeRecife, Brazil, South America, Americas · Other · Sep 3, 2026

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