Kooply

The company's core product is a mobile-native gaming platform that simplifies the process of game creation. It provides users with built-in editors and tools, including generative AI capabilities, to design and build their own games and levels without needing extensive technical skills. One of the initial offerings is "Kooply Run: Subway Craft," an endless runner game that features a user-friendly in-app editor for crafting and sharing custom levels. This approach aims to address key industry challenges such as game development, art creation, monetization, and distribution by fostering a community where players and creators collaborate.

Kooply operates on a free-to-play model for its games, which include in-app purchases and advertisements. The business strategy centers on building a large, engaged community of creators and players. The platform allows creators to build a fan base as their published levels gain popularity, likes, and followers. In March 2022, Kooply secured a significant milestone with an $18 million seed funding round. The round was co-led by TPY Capital, Microsoft's M12 venture fund, and mobile gaming giant Playtika, with participation from other notable investors including Aleph Venture Partners, Entrée Capital, Glilot Capital Partners, and Samsung Next. This capital is being used to expand the team and bring the product to a wider market.