Koo App

The platform was designed as a multilingual space for expression, catering to Indian users who communicate in languages other than English. It enabled users to share content through text, audio, and video formats. Posts, called 'Koos', initially had a 400-character limit. The service supported numerous Indian languages and offered features like language-specific keyboards and localized news feeds. A notable feature was 'Talk to Type,' which allowed users to dictate their posts using voice assistants. The company's initial traction was significantly boosted after winning the Indian government's 'Atmanirbhar App Innovation Challenge' in 2020. Its user base saw a substantial surge following a standoff between the Indian government and Twitter, positioning Koo as a homegrown alternative. This led to many government officials and departments joining the platform.

Koo operated on a platform-based business model, with its services being free for users. The company explored several monetization strategies, primarily centered around advertising. These included promoted user accounts and content to increase reach, which would be particularly useful for brands targeting specific regional markets. It also considered offering premium features on a subscription basis and chatbot integrations for businesses. Despite its large user base, which peaked at around 10 million monthly active users and had over 60 million downloads, the company struggled with revenue generation. In the fiscal year 2022, Koo's operating revenue was minimal, while expenses, particularly on advertising and promotion, were substantial. The company successfully raised over $60 million in funding from prominent investors, including Tiger Global Management, Accel, and Kalaari Capital, reaching a valuation of over $275 million at one point. However, facing a challenging funding environment and failed acquisition talks, Koo discontinued its services in July 2024.