Kohort

Kohort, formerly known as Ramp, is a UK-based SaaS analytics firm founded in 2018 that provides a specialized forecasting platform for the mobile gaming industry. The company was established by Dan Marcus (CEO), Jan Pickard (COO), and Angus Lovitt (CSO). The founding team combines significant entrepreneurial and industry-specific experience; Marcus and Pickard previously co-founded and exited a SaaS ERP company, while Lovitt, a former VP of Marketing at King Digital Entertainment, was instrumental in scaling the popular game Candy Crush, largely through the use of complex, cohort-based forecasting models that became the conceptual basis for Kohort.

The firm's core business revolves around its proprietary machine learning-based prediction platform, which offers detailed, cohort-based forecasting to help clients predict future revenue and user behavior with high accuracy. This service is designed to replace traditional, time-consuming spreadsheet-based financial modeling, allowing for more dynamic and data-driven strategic planning. The platform enables mobile gaming studios and their financial partners, including private equity and venture capital firms, to optimize user acquisition strategies, identify underperforming investments, and make more confident decisions about where to allocate resources. Clients can run various scenarios to understand the potential impact of product features or marketing campaigns on revenue and user retention.

Kohort operates on a B2B SaaS model, generating revenue by providing its forecasting platform and expert advisory services to clients. The company primarily serves mobile gaming studios and investors in the gaming sector. Its client roster includes notable names such as Space Ape Games, Netspeak Games, and FRVR. In March 2023, the company announced a $5 million seed funding round led by AlbionVC and Eurazeo, with participation from Triple Point Ventures and several angel investors, to streamline client onboarding and support scaling efforts. More recently, Kohort secured an additional funding round led by The Raine Group, which also involved a commercial partnership to leverage Kohort's software across Raine's portfolio. This new capital is intended to enhance platform capabilities and facilitate expansion into new verticals beyond mobile gaming.

Keywords: mobile gaming analytics, revenue forecasting, user acquisition, cohort analysis, predictive analytics, SaaS, financial planning, game developer tools, investment due diligence, LTV forecasting, player retention, gaming finance, data-driven decision making, scenario planning, performance marketing optimization, B2C analytics, customer behavior prediction, gaming investment, financial modeling software, UA strategy