COMPANY PROFILE

Policygenius

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Provides a place online to shop for life, long-term disability, health, renters and pet insurance

New York City, United StatesFounded 2014Fintech

Valuation $100–500M Latest valuation · 2020

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Policygenius

Policygenius is a digital insurance marketplace that simplifies the process of buying insurance for consumers. The company operates in the insurance market, offering a wide range of insurance products including life, homeowners, auto, disability, and renters insurance. Policygenius primarily serves individual consumers across the United States, helping them navigate the often complex world of insurance with ease.

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The business model of Policygenius revolves around providing a user-friendly online platform where customers can compare insurance quotes from various providers. This comparison shopping approach allows consumers to find the best coverage at the most competitive prices. Policygenius earns revenue through commissions paid by insurance companies when a customer purchases a policy through their platform. Additionally, the company offers personalized assistance from licensed agents, case managers, and partner success advocates to ensure that customers receive the best possible service.

Policygenius also provides a suite of tools and resources to educate consumers about different types of insurance and how to buy them. This includes calculators to estimate insurance needs, guides on how to purchase various insurance products, and real-time updates on the status of insurance applications. By offering these resources, Policygenius aims to make the insurance buying process as transparent and straightforward as possible.

In summary, Policygenius is a comprehensive digital insurance marketplace that helps consumers compare and purchase insurance policies with ease. The company makes money through commissions from insurance providers and offers extensive support and educational resources to its clients.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2014
Headquarters: New York City, United States
Employees: 137
Open positions: 1
Dealroom signal: 63.5/100
Industry: Fintech
Sub-industry: Insurance
Sector: Fintech, Data Analytics, Brokerage, Insurtech Distribution and Brokerage, Rumoured $1B, Life Insurance, PandC Insurance, LandH Insurance, Woman Founder
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Policygenius.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Apr 2023	$0	—	Zinnia	↗
DEBTDebt	Mar 2022	$0	—	ORIX USA Corporation	↗

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Growth signals

Policygenius website traffic

Latest recorded traffic for Policygenius is 310K monthly website visits, down 3.1% over the last three months. Policygenius's team declined 50.9% over the past year.

Latest monthly visits310K 3-month web change-3.1% 1-year team growth-50.9%

Monthly website visitsMar 2016–Jul 2026

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