K
Knotch
Marketing · New York City, United States · Founded 2012
Measure and action the data of your digital content marketing MoreLess
Knotch is a content intelligence platform that operates in the digital marketing sector. The company provides a suite of tools under its Knotch One platform, designed to help businesses measure and optimize the effectiveness of their content marketing efforts. The platform offers services such as content performance analytics, customer sentiment analysis, and audience engagement tracking. By analyzing how customers interact with content, Knotch enables businesses to make data-driven decisions to refine their marketing strategies and improve business outcomes.
The company primarily serves enterprise-level brands, including both B2B and B2C marketers, who are looking to understand the return on investment of their content. Knotch's business model is based on subscriptions, offering tailored packages to meet the specific needs of different companies. This model provides a recurring revenue stream for the company and allows clients to access the platform's full range of features and support.
Knotch addresses the challenge marketers face in understanding the "missing middle" of the audience journey, where a lack of data can lead to inefficient spending and missed revenue opportunities. The platform aims to provide clarity by connecting content performance to business results, helping marketers to create more targeted and effective content that resonates with their audience.
Keywords: content intelligence, digital marketing, content performance, customer sentiment, audience engagement, marketing analytics, subscription model, B2B marketing, B2C marketing, customer journey
Company overview
Knotch company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2012
- Headquarters
- New York City, United States
- Employees
- 70
- Open positions
- 9
- Dealroom signal
- 89.8
Valuation & funding
Knotch funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jan 2019 | $20M | $80M | Xochi Birch · NEA | ↗ |
| SERIES A✓Equity / VC | Sep 2016 | $10M | $40M | Great Oaks Venture Capital · Michael Birch · Elizabeth Comstock · Xochi Birch | — |
| SEED✓Equity / VC | May 2016 | — | — | Undisclosed | — |
| SERIES A✓Equity / VC | Jan 2016 | $10M | $40M | Great Oaks Venture Capital · Jonathan Miller · Michael Birch · ELIZABETH BENEFIT COMPANY LIMITED | — |
| CONVERTIBLE✓Equity / VC | Aug 2014 | $2M | — | Streamlined Ventures | — |
| SEED✓Equity / VC | Nov 2013 | Greylock Partners · Great Oaks Venture Capital · Michael Birch · Xochi Birch | — | ||
| SEED✓Equity / VC | May 2013 | Greylock Partners · Great Oaks Venture Capital · Michael Birch | — | ||
| ANGEL✓Equity / VC | Dec 2012 | Undisclosed | — | ||
| SEED✓Equity / VC | May 2012 | Greylock Partners · Ullas Naik · Michael Birch · Xochi Birch | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.8M | 0% | 72 |
| 2025 | $3.8M | 0% | 60 |
| 2024 | $3.8M | 0% | 48 |
| 2023 | $3.8M | -37.3% | 49 |
| 2022 | $6M | 0% | 74 |
| 2021 | $6M | +25% | 74 |
| 2020 | $4.8M | — | 65 |
Growth signals
Knotch website traffic
Latest recorded traffic for Knotch is 17K monthly website visits, up 161.5% over the last three months. Knotch's team grew 16.7% over the past year.
Hiring
Open positions at Knotch
Current openings linked to this company in Dealroom.
Comparisons
Knotch compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 The Ticket FairyFull-stack event marketing, ticketing, analytics and advertising platform |
Los Angeles, United States | Operational | 40 | $3.1M | $10M |
 AudienseUnique consumer insight and engagement capabilities for the world’s biggest brands and agencies |
Svedala, Sweden | Acquired | |||
 clypdOur platform automates a data-enhanced sales approach for television advertising |
Somerville, United States | Acquired | |||
 ZipDialMobile marketing and analytics platform |
Bengaluru, India | Acquired | |||
 SingularOffers an intelligent SaaS platform that enables mobile marketers to unify, analyze, and optimize all of their marketing channels through a single dashboard without any required SDKs |
San Francisco, United States | Operational | |||
 WebtrekkWeb analytics solutions for online marketing managers |
Berlin, Germany | Acquired | |||
 comScoreAnalytics for a Digital world |
Reston, United States | Operational | |||
 Zulu5Online advertising monitoring and insights |
Zurich, Switzerland | Acquired |
Talent graph
Knotch's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Knotch has talent and traffic
team presence
In the news
Latest news about Knotch
Recent press, funding announcements, and product moves mentioning Knotch — open to read from the original sources.
Market sentiment
What the market is saying about Knotch
An AI-synthesized read of the highest-engagement posts about Knotch on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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