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COMPANY PROFILE

Knot Standard

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A custom menswear brand, revolutionizing the way customers shop for clothing both online and across 10 national showroom locations

New York City, United StatesFounded 2012Marketing
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Knot Standard and the history behind them.

About Knot Standard

Knot Standard is a luxury menswear company that specializes in creating custom suits and wardrobe essentials for men. The company operates in the high-end fashion market, catering to clients who seek personalized and unique clothing experiences. Knot Standard's business model revolves around offering bespoke tailoring services, where customers can arrange meetings with stylists to design their own suits and other garments. The company generates revenue through the sale of these custom-made clothing items, leveraging high-quality fabrics from renowned mills like Reda, Loro Piana, Dormeuil, and Zegna. Knot Standard's offerings include various types of suits such as the Modern Suit, Relaxed Suit, and Classic Suit, each designed to meet different style and occasion needs. The company also provides weekly articles on wardrobe building and style tips to engage its clientele.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
New York City, United States
Employees
41
Open positions
None listed
Dealroom signal
60.4/100
Industry
Fashion, Marketing
Sub-industry
Apparel
Sector
Marketing, Luxury, Immersive Technologies, Direct-to-Consumer, Hard Tech
Technology
Virtual Reality
Client focus
b2c

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Apr 2024 $0 — Billy Reid ↗
EARLY VC✓Equity / VC Jul 2022 $2M $75M Undisclosed ↗
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Growth signals

Knot Standard website traffic

Latest recorded traffic for Knot Standard is 9.3K monthly website visits, up 3.3% over the last three months. Knot Standard's team declined 59% over the past year.

Latest monthly visits9.3K 3-month web change+3.3% 1-year team growth-59%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A3 investors entered at this stage

  • Traub Capital
  • Saned
  • Provenance

Other known investors2 additional known investors

  • Billy Reid
  • Rudi Airisto
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States93.8%
🇦🇪 United Arab Emirates3.1%
🇫🇷 France3.1%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Knot Standard on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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