COMPANY PROFILE

Knit

Get instant answers to the biggest Gen Z strategy questions and feedback on all ideas – through Knit’s Gen Z Insights Platform & Agile Video Feedback Solutions

Austin, United StatesFounded 2015Marketing

Valuation $0–100M Latest valuation · 2025

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Knit

Knit operates in the market research industry, specializing in providing insights and feedback from Generation Z consumers. The company serves a diverse range of clients, including brands, marketing agencies, and financial institutions, who seek to understand the preferences and behaviors of Gen Z. Knit offers a comprehensive platform that includes automated analysis, transcription, key theme identification, and raw data manipulation, turning customer feedback into actionable insights. Clients can conduct rapid quantitative surveys or delve deeper with qualitative video responses, virtual focus groups, and more. The business model is subscription-based, with additional revenue generated from custom reporting services provided by dedicated Knit Research Assistants. Knit leverages a network of 60,000 Gen Z consumers to provide on-demand research capabilities, enabling clients to make data-driven decisions quickly and efficiently.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: Austin, United States
Employees: 140
Open positions: 7
Dealroom signal: 91.6/100
Industry: Media, Marketing
Sector: Marketing, Analytics, Core AI, Generative AI
Technology: Artificial Intelligence, Machine Learning, Natural Language Processing, Mobile app
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Knit.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES A✓Equity / VC	Jul 2025	$16M	$64M	David B. Kirk · Gokul Rajaram · Osage Venture Partners · Sound Ventures	↗
EARLY VC✓Equity / VC	Sep 2024	$9M	$36M	Silicon Road · Massive Capital Partners · Rise of the Rest · GFT Ventures	↗

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Growth signals

Knit website traffic

Latest recorded traffic for Knit is 31K monthly website visits, up 29.2% over the last three months. Knit's team grew 72.8% over the past year.

Latest monthly visits31K 3-month web change+29.2% 1-year team growth+72.8%

Monthly website visitsOct 2022–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Director of Research Operations New YorkNew York, New York, United States, Northern America, Americas · Other · Sep 4, 2026 Product Marketing Manager78701 Austin, United States · Marketing & Communication · Sep 4, 2026 Founding Talent Partner - GTM New York City (Hybrid)New York, New York, United States, Northern America, Americas · Other · Aug 21, 2026 Founding Talent Partner - Product and Engineering New York City (Hybrid)New York, New York, United States, Northern America, Americas · Business Development · Aug 21, 2026 Workplace Operations ManagerNew York, NY · Human Resources · Aug 17, 2026 Founding Talent Partner - Product and EngineeringNew York, NY · Business Development · Aug 17, 2026 Founding Talent Partner - GTMNew York, NY · CSM & Support · Aug 14, 2026 Growth Marketing Director New New York City | United States (Hybrid or Remote)New York, New York, United States, Northern America, Americas · Marketing & Communication · Aug 7, 2026

8 distinct openings shownExplore hiring signals →

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