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Klue

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An AI-powered competitive intelligence platform designed to help product marketers and CI teams collect and deliver actionable competitor insights

Vancouver, CanadaFounded 2015AI
Valuation $250–500M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Klue and the history behind them.

About Klue

Klue is a startup that operates in the competitive intelligence market, providing a platform that combines market, competitor, and buyer insights. The platform is driven by artificial intelligence (AI), which helps businesses identify strategies to outperform their competition. Klue's primary clients are businesses looking to gain a competitive edge in their respective markets.

The company's platform collects data from millions of sources and uses AI to highlight the most relevant competitive intelligence for a business. This information is then shared in a central location, making it easily accessible for the client's team. Klue also offers features such as battlecards, newsletters, and self-serve features, which provide sales representatives with real-time intelligence.

Klue operates on a business-to-business (B2B) model, likely generating revenue through subscription fees for access to its platform. The company's value proposition is its ability to provide businesses with a comprehensive view of their competitive landscape, enabling them to make informed strategic decisions.

According to testimonials, businesses using Klue have seen significant improvements in their win rates. The platform also offers tools to measure the impact of the competitive intelligence on a company's revenue, providing a clear return on investment (ROI).

In summary, Klue is a competitive intelligence platform that uses AI to provide businesses with insights into their market, competitors, and buyers, helping them to win more deals.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Vancouver, Canada
Employees
201
Open positions
6
Dealroom signal
64.8/100
Industry
Marketing, Enterprise Software
Sub-industry
Marketing Analytics
Sector
AI, Market Intelligence, Competitive Intelligence, Core AI, AI Applications
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b
Investment activity
2 companies, latest Sep 2025
Capital deployed
—
Preferred round
ACQUISITION

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GRANTOther financing Mar 2023 $2M — Undisclosed ↗
SERIES BOther financing Dec 2021 $62M $248M Salesforce Ventures · Tiger Global ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Klue website traffic

Latest recorded traffic for Klue is 75K monthly website visits, down 2.6% over the last three months. Klue's team grew 4.1% over the past year.

Latest monthly visits75K 3-month web change-2.6% 1-year team growth+4.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

  • John James
  • Angus Reid
  • Pressure Pipe Inspection Company
  • Pallasite Ventures
  • Rhino Ventures
  • SK Ventures
  • OMERS Ventures

Series A7 investors entered at this stage

Team profiled 43 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇨🇦 Canada69%
🇺🇸 United States19.3%
🇬🇧 United Kingdom6.2%
🇮🇳 India0.7%
🇫🇷 France0.7%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Klue on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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