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Klue

AI · Vancouver, Canada · Founded 2015

An AI-powered competitive intelligence platform designed to help product marketers and CI teams collect and deliver actionable competitor insights MoreLess

Klue is a startup that operates in the competitive intelligence market, providing a platform that combines market, competitor, and buyer insights. The platform is driven by artificial intelligence (AI), which helps businesses identify strategies to outperform their competition. Klue's primary clients are businesses looking to gain a competitive edge in their respective markets.

The company's platform collects data from millions of sources and uses AI to highlight the most relevant competitive intelligence for a business. This information is then shared in a central location, making it easily accessible for the client's team. Klue also offers features such as battlecards, newsletters, and self-serve features, which provide sales representatives with real-time intelligence.

Klue operates on a business-to-business (B2B) model, likely generating revenue through subscription fees for access to its platform. The company's value proposition is its ability to provide businesses with a comprehensive view of their competitive landscape, enabling them to make informed strategic decisions.

According to testimonials, businesses using Klue have seen significant improvements in their win rates. The platform also offers tools to measure the impact of the competitive intelligence on a company's revenue, providing a clear return on investment (ROI).

In summary, Klue is a competitive intelligence platform that uses AI to provide businesses with insights into their market, competitors, and buyers, helping them to win more deals.

Keywords: Competitive Intelligence, Artificial Intelligence, Market Insights, Buyer Insights, Competitive Enablement, Business-to-Business, Subscription Model, Revenue Impact, Return on Investment, Win Rates.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Klue and the history behind them.

Company overview

Klue company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2015
Headquarters
Vancouver, Canada
Employees
201
Open positions
6
Dealroom signal
64.8
Investment activity
2 companies · latest Sep 2025
Capital deployed
Preferred round
ACQUISITION
sub industryMarketing Analyticsbusiness modelSaaSsectorMarket IntelligencesectorCompetitive IntelligencesectorCore AIsectorAI ApplicationsindustryMarketingindustryEnterprise Softwareclient focusb2btechnologyArtificial Intelligence

Valuation & funding

Klue funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GRANTOther financing Mar 2023 $2M Undisclosed
SERIES BOther financing Dec 2021 $62M $248M Salesforce Ventures · Tiger Global
SERIES AOther financing Sep 2020 $14M $58M OMERS Ventures · HWVP · Rhino Ventures · BDC Capital
SEEDOther financing Sep 2017 $5M $20M OMERS Ventures
SEEDOther financing Mar 2017 $5M $20M Pallasite Ventures · Rhino Ventures · SK Ventures · OMERS Ventures
ANGELOther financing May 2015 John James · Angus Reid · Pressure Pipe Inspection Company
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $18M 0% 201
2025 $18M 193
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Klue website traffic

Latest recorded traffic for Klue is 75K monthly website visits, down 2.6% over the last three months. Klue's team grew 4.1% over the past year.

Latest monthly visits75K 3-month web change-2.6% 1-year team growth+4.1%
Monthly website visits88 observations · Dec 2018–Jul 2026
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Comparisons

Klue compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Klue's talent

Book a demo to see the people
Team profiled 43 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on Klue's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 7 investors entered at this stage
John James
Angus Reid
Pressure Pipe Inspection Company
Pallasite Ventures
Rhino Ventures
SK Ventures
OMERS Ventures
Series A 7 investors entered at this stage

Global footprint

Where Klue has talent and traffic

Workforce by country
11 countries with
team presence
🇨🇦 Canada69%
🇺🇸 United States19.3%
🇬🇧 United Kingdom6.2%
🇮🇳 India0.7%
🇫🇷 France0.7%
Top 5 of 11 shown

In the news

Latest news about Klue

Recent press, funding announcements, and product moves mentioning Klue — open to read from the original sources.

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Market sentiment

What the market is saying about Klue

An AI-synthesized read of the highest-engagement posts about Klue on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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