KK Inc.

About KK Inc.

Hangzhou Milo Star Technology Group, operating as KK Inc., is a technology service company founded in 2012 with a core focus on live stream interaction technology. The company's flagship product, KK Live (also known as KK Zhibo), is one of the first mobile internet live streaming platforms in China, which started by featuring the talents of online personalities and has since expanded into lifestyle, gaming, and cultural content. It functions as a social entertainment platform that fosters real-time, one-to-many interactions through video and voice. As of late 2020, KK Live had accumulated over 150 million registered users and more than 200,000 registered hosts.

The company's business model has evolved to include providing its live streaming technology as an SDK for other businesses, enabling partners in sectors like gaming and video to integrate live functionalities into their own products for a share of the revenue. This B2B approach allows partners to utilize KK Live's infrastructure for both content consumption and creation. Furthermore, KK Inc. has ventured into e-commerce, using its platform to support the sales of agricultural products and training hosts for e-commerce live streaming. The company has also developed a comprehensive suite of services including an overseas MCN agency for talent incubation and marketing, and a real-time audio and video PaaS platform called Milo Star Cloud. The business has expanded globally with branches in various countries, including the United States, and has created products for overseas markets like StreamKar in South Asia.

Founded by CEO Liu Qiong, the company has secured hundreds of millions of RMB in strategic investments from firms such as Shanda Capital, CMC Capital Partners, Sequoia Capital, and Qiming Venture Partners. The group's portfolio also includes services for online education and enterprise-level live streaming solutions for events, product launches, and government affairs.