KIVI

The business operates in the consumer electronics market, focusing on the mid-budget smart TV segment. KIVI sells its products directly to consumers through online stores and electronics retailers across more than 20 countries in Europe and Asia. The company's revenue model is based on the sale of its smart TV hardware. A key milestone was achieved in 2020 when KIVI became a certified partner of Google and Netflix, allowing its TVs to run on the official Android TV operating system and providing users with access to a wide array of applications through the Google Play Store. By 2023, the company had sold over 1.5 million devices.

KIVI offers a range of smart TVs from 24 to 75 inches, featuring a minimalist, bezel-less design. The products run on the Android TV OS, providing functionalities like Google Assistant for voice control and Chromecast for content streaming from smartphones. The TVs are equipped with A+ grade panels and various image enhancement technologies, including HDR, MEMC for smooth motion, Super Contrast Control, and Ultra Clear for improved detail. In partnership with JVC Kenwood, KIVI developed an integrated speaker system enhanced with Dolby Audio Processing for calibrated sound. A proprietary application, KIVI MEDIA, is pre-installed, offering users access to free and paid content such as TV channels, workouts, and cloud gaming in partnership with Boosteroid. The company provides a three-year warranty for the display module on its devices.