KiteDesk

About KiteDesk

KiteDesk operated as a sales technology company, offering a smart sales prospecting and engagement platform for inside sales teams and growth-focused organizations. The company was founded in December 2011 by Jared Rodriguez and Jack Kennedy, both of whom were part of the executive team at TradeX, a company acquired by Ariba in 2000. Sean Burke later took the helm as CEO. Based in Tampa, Florida, KiteDesk aimed to solve the primary challenge for salespeople: a lack of qualified leads.

The firm's business model was software-as-a-service (SaaS), generating revenue through monthly or annual subscriptions, with pricing based on a per-user, per-month fee. KiteDesk served businesses of all sizes, from startups to larger enterprises, that were looking to streamline their sales development and lead generation processes. The company successfully raised capital, including a $6 million funding round completed in late 2015, to fuel its growth and product development.

KiteDesk's platform was composed of two main products: "KiteDesk FIND" and "KiteDesk FLOW". FIND was a lead generation tool that allowed sales professionals to build targeted prospect lists using demographic and firmographic data. It provided access to a large database of contacts with verified email addresses and phone numbers. FLOW was a sales engagement tool that enabled users to execute sequenced communications across multiple channels, including email, phone, and social media, to turn prospects into qualified meetings. The platform featured a web app, a Chrome extension for prospecting on social media sites, a sales dialer with call recording, customizable email templates, and an analytics dashboard to track all activities. A key selling point was its deep, bi-directional integration with Salesforce CRM, which allowed for seamless data synchronization and workflow management.