Kitchen Stadium

About Kitchen Stadium

Kitchen Stadium Inc. operates as a technology company that develops and manages distinct food-oriented platforms, most notably SnackMagic and its predecessor, Stadium. The firm's journey began in 2014 with Stadium, a New York City-based group lunch delivery service founded by Shaunak Amin. This initial venture allowed corporate teams to place consolidated orders from multiple local restaurants, which were then delivered together. The inspiration for a pivot came from observing that a high percentage of Stadium's lunch orders also included add-on snacks and beverages.

The onset of the COVID-19 pandemic in March 2020 and the subsequent shift to remote work caused a dramatic decline in Stadium's office-centric business. In response, the leadership team, including co-founders Shaunak Amin, Manik Juneja, Zaeem Shahid, and Stephanie Yudowitch, executed a rapid strategic pivot. Leveraging the existing back-end technology and partnerships with CPG brands, they launched SnackMagic in May 2020. This new business model shifted from local meal delivery to global shipment of customizable snack boxes. The company’s core offering is a build-your-own box service, primarily targeting corporate clients for employee engagement, virtual events, and client gifting. The business model centers on B2B sales, which constitute approximately 90% of its revenue, although it also serves individual consumers. Corporate customers can send a link to recipients, who then curate their own box from a selection of over 2,000 products, catering to various dietary preferences.

This pivot proved highly successful, with the company reportedly achieving a $20 million revenue run rate and profitability within eight months of SnackMagic's launch. In April 2021, the firm secured $15 million in a Series A funding round led by Craft Ventures and Luxor Capital to expand warehouse capacity and logistics. The company generates revenue through the sale of these snack boxes, with prices starting around $45 for a custom box. Beyond snacks, the platform has expanded its offerings to include branded merchandise (SwagMagic), meal kits, and other giftable items. SnackMagic also functions as a discovery platform for emerging CPG brands, providing them with valuable real-time sales and demographic data.