Kitar

About Kitar

Kitar is an Indonesian-based recommerce platform founded in 2024 to address electronic waste and promote a circular economy in the consumer technology sector. The company was founded by Frank Zhou, a former executive at Shopee. The leadership team comprises individuals with experience from major tech companies like Shopee, ByteDance, and Alibaba. The company operates a hybrid B2C and C2C business model, positioning itself as a comprehensive solution for the second-hand market. It focuses on recycling and reselling used smartphones, ensuring quality through rigorous inspection and providing warranties for its devices. Kitar sources its inventory through both online channels and an expanding network of offline physical stores and service points, which also serve to build brand trust and handle on-the-spot fulfillment. Customers can purchase refurbished devices like iPhones and Samsung models through Kitar's official website and its stores on e-commerce platforms like Shopee and Tokopedia. In April 2026, Kitar announced it had raised over $10 million in a pre-Series A funding round. The round was led by Source Code Capital with participation from Hike Capital and MindWorks Capital. This capital is earmarked for enhancing its AI-driven inspection capabilities, strengthening its supply chain infrastructure, and expanding its offline collection network across Indonesia. The company aims to make sustainable technology more accessible and affordable, extending the lifecycle of mobile devices and reducing the environmental impact of e-waste. While initially focused on smartphones, Kitar has expressed plans to expand into other durable goods categories such as motorcycles and luxury items.