Kiswe Mobile

About Kiswe Mobile

Kiswe Mobile is an internet video company that develops live streaming and interactive video platforms. Founded in the autumn of 2013, the company specializes in turning linear video content into personalized and interactive mobile experiences, primarily for sporting events and concerts. The business was co-founded by Jeong Kim, Wim Sweldens, and Jimmy Lynn, who combined their expertise in telecommunications, technology, and the sports industry.

Kim, a Korean-born entrepreneur and former President of Bell Labs, had previously founded and sold Yurie Systems to Lucent Technologies for $1.1 billion. Sweldens is a scientist and innovator in communications and signal processing who also worked at Bell Labs and Alcatel-Lucent, holding 28 US patents. Lynn is a veteran of the digital sports space, having spent 14 years at AOL, where he was instrumental in developing its sports vertical.

Kiswe's core offering is a direct-to-consumer (D2C) streaming platform that allows content owners to create branded, interactive digital events. Its flagship product, Kiswe Studio, provides the tools to produce, distribute, and monetize live and on-demand content across web, mobile, and smart TVs. The technology enables features such as multiple camera angles, on-demand replays, live chat, polling, and the ability for fans to upload their own selfie videos. This transforms the viewing experience from a passive one to an immersive, social one.

The company's business model is centered on providing its platform as a service to enterprise clients, which include sports leagues, entertainment brands, and broadcasters. Monetization is flexible, offering options like pay-per-view, subscriptions, merchandise integration, and sponsorships. Kiswe has powered events for major names like the NBA, WNBA, and K-pop group BTS, whose virtual concert in 2020 attracted over 756,000 viewers and generated significant revenue. The firm has raised a total of $46 million over 5 funding rounds from investors including Sony Innovation Fund, Revolution, and New Enterprise Associates.