K
Kinly
The company dedicated to building generational wealth for Black America
About Kinly
Bekinly.com, operating under the brand name Kinly, is a financial technology startup dedicated to providing transparent banking services tailored specifically for Black Americans. The company aims to empower its clients by offering tools to build generational wealth, manage spending, and receive paychecks up to two days early. Kinly's services are designed to be inclusive and supportive of the Black community, addressing the unique financial challenges they face due to systemic racism.
Read full description
Kinly operates in the digital banking market, providing a range of services that include FDIC-insured deposits up to $250,000, a national ATM network, and cashback rewards of up to 15% at thousands of everyday businesses. The company leverages technology to offer features such as 256-bit AES encryption and multi-factor authentication, ensuring the security and privacy of its users' financial data.
The business model of Kinly revolves around offering free and premium banking services. It makes money primarily through interchange fees, which are small fees paid by merchants whenever customers use their Kinly debit cards. Additionally, Kinly may earn revenue from premium features or services that users can opt into for enhanced benefits.
Kinly's target clients are Black Americans who are looking for a banking solution that understands and addresses their specific financial needs. By focusing on this underserved market, Kinly aims to help its clients achieve financial freedom and stability. The company's mission is deeply rooted in cultural empowerment, making it more than just a financial service provider but a movement towards financial equality.
At a glance
- Status
- Acquired
- Founded
- 2020
- Headquarters
- Atlanta, United States
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 58.6/100
- Industry
- Fintech
- Sub-industry
- Wealth Management
- Sector
- Fintech, Challenger Bank, Minority Groups, financial inclusion
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Kinly.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2023 | $0 | — | Greenwood | ↗ |
| SERIES A✓Equity / VC | Jul 2022 | $20M | $80M | Anthemis Group · Marshawn Lynch · Kapor Capital · Forerunner Ventures | ↗ |
Growth signals
Latest recorded traffic for Kinly is 110 monthly website visits, down 38.9% over the last three months. Kinly's team grew 0% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
- GUGabrielle Union
Anthemis Group- JJJamere Jackson
- JBJohn Buttrick
Series A6 investors entered at this stage
Point72 Ventures- MLMarshawn Lynch
Kapor Capital
Forerunner Ventures
Kevin Durant
Point72
Other known investors3 additional known investors
Greenwood
Falls Fintech- TMTRUE Capital Management
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Kinly on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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