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KingSmith

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A smart fitness software and hardware company integrating R&D, production and sales

Fengtai District, ChinaFounded 2010Sports
Valuation $50–100M Last recorded · 2020
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for KingSmith and the history behind them.

About KingSmith

Beijing KingSmith Technology Co., Ltd., founded in 2015 by Albert Jing, is a specialized developer and manufacturer of intelligent home fitness equipment. Operating under the brand name WalkingPad, the company targets the direct-to-consumer market, offering fitness solutions for home and office environments. The business model relies on direct sales through its website and partnerships with major online retailers like Amazon, Walmart, and Lowe's. KingSmith's revenue stream is generated by the sale of its fitness equipment, with the company experiencing significant growth, including sales in the U.S. reaching over $10 million in 2021.

The company's history is marked by a significant milestone in 2018 with the invention and launch of the first WalkingPad via the Mi Crowdfunding platform, effectively creating a new category of home fitness equipment. This was followed by the company's contribution to drafting the industrial standard for walking machines in 2019. By 2021, KingSmith had expanded its global footprint, shipping products to 57 countries and selling over one million units. In 2022, the company established a U.S. office in Dallas, Texas, to better serve its growing North American customer base. The company has received multiple design accolades, including Red Dot and iF Design Awards.

KingSmith’s core product is the WalkingPad, a line of foldable treadmills designed for space-saving and convenience. These devices are characterized by their patented double-folding technology, which significantly reduces their storage footprint, allowing them to be stored under furniture. The product line includes various models, some designed strictly for walking (like the C2 and A1 Pro) and others, known as 2-in-1 models (like the R2 and X21), which can be used for both walking and running. Key features across the range include a low-profile deck to minimize the risk of falling, foot-sensing speed control in automatic mode, and manual control via a remote or the KS Fit mobile app, which also tracks workout metrics. Some higher-end models feature larger running surfaces and can reach speeds suitable for jogging or running.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2010
Headquarters
Fengtai District, China
Employees
33
Open positions
None listed
Dealroom signal
48.2/100
Industry
Sports
Sub-industry
Sport Platform & Application, Sporting Equipment
Sector
Sports, Hard Tech
Technology
Mobile app
Business model
Manufacturing
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Sep 2020 $14M $55M Zhongtai Securities —
SERIES BEquity / VC Jun 2017 $2.8M $11M Walden International · Kaiwu Capital · JD Cloud —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

KingSmith website traffic

Latest recorded traffic for KingSmith is 26K monthly website visits, up 1200% over the last three months. KingSmith's team grew 13.8% over the past year.

Latest monthly visits26K 3-month web change+1200% 1-year team growth+13.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇨🇳 China70.8%
🇺🇸 United States20.8%
🇿🇦 South Africa4.2%
🇱🇹 Lithuania4.2%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about KingSmith on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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