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KingMakers

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KingMakers is the leading sports and digital entertainment platform company across the African continent

Lagos, NigeriaFounded 2018Consumer Services

Valuation $250–500M Last recorded · 2020

Revenue $50–100M Latest reported FY

Headcount 500–1k Current team size

Total funding $100–500M Disclosed equity funding

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About KingMakers

KingMakers stands at the forefront of Africa's digital entertainment landscape, offering a platform that brings sports fans closer to the action they cherish. Through the integration of innovative technology and customer insights, the company delivers engaging and rewarding experiences tailored to the African market.

Their approach goes beyond mere entertainment; by enabling individuals to become part of their agent network, KingMakers fosters entrepreneurship and community development. This model not only amplifies their reach but also empowers local communities, aligning with broader socio-economic goals.

With a commitment to inclusivity and customer feedback, KingMakers continuously evolves its offerings to meet the dynamic needs of its audience. Their dedication to building the best product for the local market underscores a belief in Africa's potential and a vision for a connected, entertained continent.

In summary, KingMakers exemplifies a fusion of technology, entertainment, and social impact, positioning itself as a pivotal player in Africa's digital transformation journey.

MoreLess Source: Dealroom company data

At a glance

Founded: 2018
Headquarters: Lagos, Nigeria
Sector: Consumer Services
Power Law: Colt$25–100M revenue

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Open roles

5 open roles

Credit SpecialistLagos, Nigeria · yesterday Customer Service Manager (SuperSportBet)Lusaka, Zambia · 1w ago Senior Backend Software EngineerEngineering · Cape Town, South Africa +1 · 3w ago Trade Marketing Specialist - AgencyMarketing · Lagos, Nigeria · 3mo ago Principal Backend Software EngineerEngineering · St. Julian's, Malta · 3mo ago

From the company's careers page. Careers page ↗More startups hiring →

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

MUMultiChoice

Talent

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Employees mapped 672 incl. 5 AI specialists

Founders /100 quality score

Key operators 7 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country

Workforce by country

14 countries with
team presence

🇳🇬 Nigeria53.5%

🇲🇹 Malta12.8%

🇿🇦 South Africa10.1%

🇪🇸 Spain9.9%

🇬🇧 United Kingdom8.6%

Top 5 of 14 shown

Web traffic by country

5K monthly visits
across markets

🇿🇦 South Africa32%

🇺🇸 United States30%

🇮🇳 India24%

🇬🇧 United Kingdom16%

Top 4 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about KingMakers on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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