Kilala

About Kilala

Kilala is a professional cosmetic and colored contact lens brand established in 2011 and owned by Shenzhen Tongxue Technology Co., LTD. The company has positioned itself as a leader in the Chinese domestic market, promoting the concept of "colored contact lenses as the first step of makeup."

Kilala's product line includes a wide variety of colored contact lenses, available in different replacement frequencies such as daily, monthly, and half-yearly, as well as related eye care products like contact lens solution, eye drops, and steam eye masks. The brand targets the Gen Z demographic, specifically individuals aged 18-24, by focusing on fashion trends and offering diverse styles. Kilala operates primarily through a direct-to-consumer model, with a significant presence on e-commerce platforms like Tmall, where it has consistently ranked as a top seller in its category. The company has also expanded into offline counters.

Financially, Kilala has demonstrated significant growth, reporting that its sales doubled for five consecutive years leading up to 2020. The company has successfully raised substantial capital through multiple funding rounds. In 2020, it completed Pre-A and A rounds, followed by a B+ round in August 2021 that raised over 400 million RMB from investors including Sinovation Ventures, Co-Stone Capital, and Korea Investment Partners.