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Kijani

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Ethically produced reusable diapers creating jobs in Uganda

Ojai, United StateseCommerce & Marketplaces
Valuation $250–500M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Kijani and the history behind them.

About Kijani

Kijani is a social enterprise based in Kampala, Uganda, that manufactures and sells high-quality, reusable cloth diapers and other baby products. The company's name, which means "green" in Swahili, reflects its mission to provide an affordable and environmentally friendly alternative to disposable diapers in the local market while also exporting its products globally.

The business model is centered on social impact, focusing on creating secure employment opportunities for Ugandan mothers, referred to as "mamas," who produce the unique and colorful diapers. This approach not only provides a source of income for the local community but also addresses the financial burden that expensive disposable baby products place on families. Kijani sells its products through a variety of channels, including its main shop in Kampala, local supermarkets, Jumia (an e-commerce platform in Africa), and international online platforms like Etsy and Amazon. The product line includes one-size-fits-all diaper covers, bamboo/cotton inserts, newborn diapers, and their best-selling nighttime pull-up training pants for toddlers.

By manufacturing locally, Kijani ensures its products are accessible and affordable for the community it serves. The company emphasizes quality and sustainability, releasing four limited edition print collections each year. This strategy provides families with a cost-effective and durable solution, directly contributing to both environmental sustainability and economic empowerment within Uganda.

Source: Dealroom company data

At a glance

Status
Operational
Headquarters
Ojai, United States
Employees
3
Open positions
None listed
Dealroom signal
19.6/100
Industry
Home Living
Sector
eCommerce & Marketplaces, horizontal marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Feb 2022 $43M $170M Undisclosed ↗
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Growth signals

Kijani website traffic

Latest recorded traffic for Kijani is 230 monthly website visits.

Latest monthly visits230
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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Employees 3 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇰🇪 Kenya100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Kijani on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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