Kidstone

About Kidstone

Kidstone, known in China as 'Kǎi shū jiǎng gùshì' (凯叔讲故事), is a prominent children's content brand founded in 2014 by Wang Kai, a former CCTV host and voice actor. Wang's journey began when he started recording stories for his daughter, which he then shared with her kindergarten class, quickly gaining a following of young fans who affectionately called him 'Uncle Kai' (凯叔). This inspired him to create a WeChat public account to share his stories more widely, which eventually evolved into the company.

The company's primary offering is the 'Kaishu Joley' app, which provides a vast library of audio content for children aged 0-12. This includes original stories, adaptations of classical literature like 'Journey to the West' and 'Romance of the Three Kingdoms', Chinese classics, historical tales, and educational content covering science, poetry, and safety. The platform collaborates with experts in various fields to ensure the quality and educational value of its content. Beyond audio stories, Kidstone has expanded its business model to include a range of products and services. They develop physical 'storyteller dolls' that integrate IP characters with audio content, publish a line of children's books, create animated series, and produce live stage plays based on their popular IP. The company also offers 'parent-child courses' and 'parent micro-lessons' focusing on topics like artistic enlightenment, thinking skills, and child psychology. Kidstone's revenue is generated through subscriptions to its app, sales of physical products like books and toys, and course fees.