Kickoff

eCommerce & Marketplaces · San Francisco, United States · Founded 2017

Kickoff is an online platform that offers personalized fitness and nutrition coaching services. The company serves individuals looking to improve their health and fitness through custom workout and nutrition plans. Operating in the health and wellness market, Kickoff connects clients with certified personal trainers who provide tailored plans and ongoing support via text, live video, and app-based communication. The business model is subscription-based, with clients paying a monthly fee for access to their personal trainer and customized plans. Kickoff generates revenue through these subscription fees, offering various pricing tiers based on the level of service and duration of commitment. The platform is designed to cater to a wide range of fitness goals and needs, including specialty areas like prenatal and postpartum fitness. By leveraging technology, Kickoff aims to make high-quality personal training accessible and convenient for everyone. Keywords: online fitness coaching, personalized plans, nutrition coaching, subscription model, certified trainers, health and wellness, remote training, app-based support, custom workouts, specialty fitness.

Revenue $10–50M

Headcount 100–500

Total funding $10–50M

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Power Law Colt$25–100M revenue

Investors

7 investors on Kickoff's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 6 investors entered at this stage

Expa

Bragiel Brothers

Village Global

D20 Capital

645 Ventures

FJ Labs

Series B+ 1 investor entered at this stage

Revtek Capital

Global footprint

Where Kickoff has talent and traffic

Workforce by country

6 countries with
team presence

🇺🇸 United States89%

🇨🇦 Canada7.1%

🇵🇭 Philippines2.2%

🇸🇬 Singapore0.6%

🇿🇦 South Africa0.6%

Top 5 of 6 shown

Web traffic by country

130K monthly visits
across markets

🇺🇸 United States76.3%

🇮🇳 India11.6%

🇳🇬 Nigeria2.7%

🇨🇦 Canada2.2%

🇦🇺 Australia1.8%

Top 5 markets shown

Talent graph

The shape of Kickoff's talent

Dealroom maps Kickoff's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

23 standout operatorsDealroom-flagged across the org

1 AI specialistpinpointed by name

313 employees mappedperson by person

DimensionScore

AI Talentlive

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Kickoff

An AI-synthesized read of the highest-engagement posts about Kickoff on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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